So, what’s your plan for Christmas this year?

While there are many busy finding the best holiday package, PPC advertisers are finding the best techniques to make their display campaigns a great success.

It is going to give you great results if you also gear up for PPC advertising and prepare yourself for 2020. If you are not sure which direction you should take, here are some suggestions for you.

#1 Audience Segregation

Whether in PPC or any other social media campaign that you ought to run, it is important to segregate your audience for those who contact you online on your website, CRM database, through your social media or YouTube channels. So here’s how you can differentiate between them:

• Based on the URLs that they have visited.
• Find out how they interacted with you like if they have made a purchase.
• If there are any videos that they have watched.

Categorize your audience based on the multiple factors like listed above. As you gather more and more data, it will become difficult for you to find out where your audience came from. Note the below listed specific categories that are considered important while segregating your audience.

• What kind of users follows you and why do they leave?
• What interests your audience?
• What are the age groups and gender of your audience?
• In which demographic group do they fall?
• What devices are they using to search for your products?
• What are the keywords that they are using to find you?
• What is their purpose to visit your website?

#2 Data Studio

Do you know about Google’s data studio?

It is the most amazing way to connect your data sources with your reporting directly. Rolled out in the year 2016, it has become better with every day.

Data Studio is especially for those who are still reporting to their clients or executives via complicated Excel sheets. They not just look great but can save you the time you can put in more productive activities. It allows you to customize your reports as per your clients’ preferences and if you wish to change your data for a particular date, simply change the data and voila.

There is no risk of any data errors because these reports are automated. If you are conducting a PPC campaign, you can highlight your leads, the cost, impressions, and the CTR. It not only pulls data from Google Ads but from Analytics as well. If you are not familiar with the term, you can also try an online course for Data Studio through the Google Analytics Academy.

#3 PPC Automation and Management

Everything is getting automated so why not PPC advertising in 2020?

If we take a quick look, here’s what we see:

In PPC Optimization: Automating the capability to find the loopholes or the opportunities in the PPC account to improve it.

Account Management: Automating the rules in your account to handle bidding and regular account management tasks.

2019 has not seen much of the automation in the digital marketing industry. Pay-Per-Click advertising services are yet to see automation. So, if you are looking to automate your PPC advertising, hit the call now button and get the best digital marketing services in India.

#4 Voice Search 2020

Marketers have predicted that 2020 is going to be the year of VOICE searches. People are not likely to type to search for something but simply say it. Does it mean something for PPC?

Of course, it does.

When people interact with SIRI or Google Assistant, that will be matched with the conversational phrases in your content only if they are found or someone else is going to take it. Undoubtedly, we are a little away from paid searches in voice search but it is surely going to benefit you if you are into organic results.

What are you waiting for?

If you are getting ready for 2020 PPC searches, get your way to NetQube Projects because our team is ready for the all-new trends of 2020.

#5 Visual Search 2020

What do you think about a photo search?

Remember adding a photo to Google and asking where does it belong?

Yes, we did this before. Well, it is not new to the users but it’s still happening.

We all know about Tik Tok, Snapchat, Instagram, Facebook, and Twitter marketing. Even Bing has introduced the visual search. So, basically, 2020 is going to be the year full of automation, voice, and visual marketing.

Are you ready for 2020?

For digital marketing services in India, call us now.

For Original Sources - https://www.netqubeprojects.com/blog/how-to-prepare-for-pay-per-click-in-2020/