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Global photo merchandising market is expected to witness significant growth in the coming years owing to the increase in demand for customized photoproducts and the trendy gifting culture worldwide. Photo merchandise refers to personalized decoration and gifting products that use photos. They are specially used by corporate offices and consumers.
The market is driven by factors like growth in gift culture for different occasions, festival and other personal purposes and increasing adoption of gift culture by the corporate offices. Moreover, sales of personalized photo products especially during the festive season, increasing spending power of consumers and increasing disposable income is also driving market. However, decreasing average living space in the developed areas are hampering wall décor segment, which also affects the growth of this market. Introduction of 3D printing and 3D photo items is one of the trends observed in the market. Different festivals and occasions happening along the year are expected to bring opportunities for the market vendors.
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The market is categorized on the basis of type, distribution channel and geography. On the basis of type, market is divided into photo cards, wall décor, photo gifts, and calendars. Wall décor segment is expected to lead the photo merchandising market due to the developing infrastructure, especially in the developing economies.
Based on distribution channel, market is bifurcated into in-store and online shopping portals. Online shopping portal segment is accounted for larger share of the market owing to increasing preference and availability of huge variety of products.
Geographically, market is segmented as North America, Latin America, Europe, Asia Pacific and Middle East & Africa. Asia Pacific followed by Western European regions are expected to dominate photo merchandising market owing to the increasing infrastructural developments in the region and is anticipated to register significant growth in future due to adoption of 3D photo printing technology. The key players in photo merchandising market include Hallmark Licensing, American Greetings, CafePress, Cimpress and Shutterfly.
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