Imagine attending the latest blockbuster in cinema without a jumbo box of excessively salty, buttery, and "popped" popcorns (or, at least, getting a whiff of them). It is difficult, it is hard, and it is impossible. Some may argue that they go to cinemas for the sole purpose of getting their hands on popcorns, and you can't deny it.
The relationship between the movies and popcorn has changed way more than the smell of the theatre lobby. It has changed the movie industry and the popcorn industry upside down. Now, both of them work as a complementary product for each other.
Back in mid of 18th century, popcorns were hugely popular in carnivals and fairs, but it was only in 1885 when steam-powered popcorn maker was created. That discovery made popcorn a snack of every occasion, and street vendors were quickly making and selling them in the 1900s. However, movie theatres wanted to stay far far away from this crunchy, pungent grub. They wanted to stay more relevant to the latter part of their name, the theatre.
A real theatre, back then, discouraged any food items in theatre, as literacy was necessary and, theatres targeted more of a literary community. That doesn't, however, imply that knowledgeable people did not prefer popcorn; it is just that, back then, they didn't know how it tastes since they never consumed it.
Popcorns in time of economic depression:
As time passed, everyone started going to the theatre, and the film became an outing that anyone could enjoy. Then came the great depression, and people wanted cheap entertainment that would make them live in an imaginary reality. Movies, along with popcorn, fit the bill.
Cinemas of that time were not reasonably equipped with popcorn machines, and it was independent vendors who were doing the popcorn business in the cinemas. Since the corn kernel was a cheap thing back then, popcorns were inexpensive, and everyone could enjoy the bag of goodness at a very affordable price. Eventually, this snack was everywhere, and of all places, in theatre.
Finally, the theatres realized the big opportunity of doubling their profits by selling popcorns themselves. Theatres that refused to change their code of no food, let alone selling it themselves, eventually faded. In the time of depression, the only choice left for the theatres to survive was to give its customers what they wanted.
The annual sale of popcorns skyrocketed in the time of world war II. Most of the sugar was sent out to the soldiers fighting, so as a result, colas' and candies' production diminished. However, there was plenty of corn, so there were plenty of popcorns at no inflated prices.
Popcorn Boxes – The tool behind the success
Popcorn had everything that can make a snack break in and dominate the market. Most of all, they had beautifully crafted, edgy, colorful, and customizable boxes to carry them everywhere. The customization process that starts from a raw, empty popcorn box offers a huge variety of boxes of different colors, shades, and shapes.
Classic popcorn boxes:
Those red popcorn boxes that we see every day in theatres are an example of classic popcorn boxes. We offer a great deal of customization, and you can print your business logos on them. Some theatres also use the liberty to develop them per the latest movie that they are playing.
Window popcorn boxes:
We have seen many pink popcorn boxes and pink popcorn boxes that have a die-cut window in between them. It offers a sneaky look to see the popcorn inside the box from the outside. They are for all age groups but are more popular among kids.
Gable popcorn boxes:
It is a type of yellow popcorn box, that is mainly used in transporting and packing popcorn boxes to an outdoor event.
Tin popcorn boxes:
These are mostly golden and purple popcorn boxes that are durable and can be used for an extended period. They are also a great advertising tool for your brand.
Custom popcorn boxes have played a significant role in the growth and spread of the popcorn industry. Apart from providing excellent storage and advertisement space, they aren't heavy on the business's pocket. Popcorn boxes bulk prices are very much affordable for both the mico and macro enterprises, along with a variety of shapes, colors, and shades that come with them.