I learned about this book via Eric Garland on Twitter. He is a strategic forecaster, per his bio, and I learn a lot from his tweets. 

I find this book fascinating and essential reading for those of us more on the Left politically. 

George Lakoff lays out nicely the Conservative strategy and how best to handle those awkward family discussions that can sometimes become heated. I never know what to do myself in those moments beside walking away and it is time to engage with our own talking points and reframe the conversation. It is also disturbing the rise of control of media via Conservatives. 

He repeats his points a lot, and gives some great examples so you can understand that Conservative family member. 

My takeaways are : 

- understanding our values 

- reframing the conversations

- and having our own talking points : Stronger America, Broad Prosperity, Better Future, Effective Government, and Mutual Responsibility

A worthwhile read.