Today's world is a digital world. Digital technology in its various forms has greatly influenced our lives and is also changing the way companies work in all areas of the business. The Internet and various online business platforms have changed the way people work. Although people around the world have tremendous influence, people trust and rely heavily on the companies that provide them with an authentic human element.

The long-standing basis of many companies with customer contact (eg service companies) is based on personal, personal relationships. Today, however, customer engagement is increasingly self-serviced and settled. People need to do things on the go, and companies need to do more with fewer resources.

We live in the era of the consumer. An era in which all customers have the opportunity to express their opinions. The rapid rise of technology and social media has changed the playing field, making our lives seemingly easier and more convenient. Today, marketers use sophisticated technology to combine analytics with customer insights to dictate marketing. Companies are immersed in this overly hyper-focused marketing strategy, hoping to outsmart their competition. However, these marketing campaigns have little understanding that they are killing people in their brand.

The human element of your brand should always be at the forefront of your marketing strategy and business ethics. Without them, the factors that enable your business to interact are no longer visible. As a result, customers soon lose interest and are no longer attracted to the exchange of habits. Although consumer brand confidence is still important, the sad fact is that people do not really trust brands. They see companies as faceless profiteers, a sentiment triggered by corruption stories in big business, the 2008 financial crisis, and the constant bombardment of advertising in recent decades. Any message coming from a corporate brand will be subject to a special audit immediately.

There is a solution to this, and the concept is straightforward (though the execution gets a bit more difficult). Because people trust people more than brands, you just have to make your brand look a little more human - you need to humanize your brand.

Here are some handy strategies that will help you:

Your brand needs a human voice and personality, but it's difficult to assign these attributes to a logo or company name. Instead, try assigning them to an actual personal frame. Think of a fictional character that represents your brand and tune all the details. Who is this person? What's your name? How do you dress? What is your favorite food? What are your likes and dislikes? Are you excited or calm? Formal or casual? These questions will help you imagine a true personality as the Avatar of your brand, and from there it is easy to put yourself in that mentality. This is the best way to literally humanize your brand.

Showing your personality-personality is what makes a brand stand out from the crowd, and you should never be afraid to stand out from the crowd. Customers buy from those who they like and trust. If your brand has no personality, how will these clients treat you? Show your brand personality online and offline in your marketing efforts. Have real conversations with real people to build relationships with these potential customers.

Lead conversations. Do not just post ads to your users. engage them in a conversation. Ask them what they like and what they want to see. If they tell you they like one of your posts, thank them for their readership. If you see your viewers comment on an external thread, jump into the discussion. This shows that you are attentive and take care of more than just one side of the conversation. The more you engage with your users, the more likely they are to view you as a trusted, personal entity. When you engage with individuals, you will instantly consolidate the loyalty of these individuals, and you will look good to everyone else who cares.

For example, to make the customer support more human, the intercom system displays the faces of the customer agents that are actually available, or perhaps respond to the user to have a conversation. You can also have a feedback form on the website to start the conversation and build customer loyalty.

Introducing Employees - Do you know what your customers are looking for on your site? Typically, the most popular page on a site is About Us or Meet the Team. Customers want to know who's behind the brands they love, what their capabilities are and what they look like. Customers just want to be able to relate to you.

Introduce employees

For example, the Cyber ​​Infrastructure website has a Leadership Team page where customers are made aware of the brand's brilliant minds to make them more credible.

Always available - Make sure your customers can reach you easily. Make sure your phone number, email address and social networking platforms are easy to find. Every customer has their own preferred platform, you should respect their preferences. Also, keep track of the message delivery on the platform that the customer contacted you (for example, if a customer contacted you on Facebook, they'd like to receive a response on Facebook).

For example, companies today hire social media experts / digital marketing experts to complete the channels for market presence. These people are always available for any type of customer request made through these platforms. A chatbot can also be a great option for businesses to be accessible to their customers.

Never let them wait - customers want to contact you at a time that's right for them and not for your business. You have to be there to answer these questions. Answer your questions directly and personally as soon as possible. Do not use automated messages as this will frustrate customers.

Be funny. Humor has an original way of connecting us. When we laugh together, we break walls and connect ourselves - so we are more likely to laugh when surrounded by people who are important to us than when we are alone. If you make your users laugh, show them that you do not take yourself too seriously. They show them that you have as much fun as we do and that you are not afraid to give up the formal professionalism of your brand for a moment to experience a human moment. Of course, the nature and appropriateness of the humor you use will depend on your brand, but both self-deprecating humor and humorous references are particularly well-suited to the audience. You do not have to be a consistent comedian, but you have to throw away enough references and side effects to make your audience feel comfortable.

We live in a digital world, but it is still a world full of people. That means you need to have strategies that make your digital brand as human as possible. Luckily, there are some very effective ways to do just that.

Start by finding out where your customers want to connect with you. This means you can follow a multi-channel sales approach, provide personalized content, and provide self-service if you can. Reforbes

It's also a good idea to invest some time and effort to empower your employees to make decisions during customer interaction. Then take the insights you get from your customers and share them across your entire business.