Time keeps changing. Priorities of the people keep changing. Likes and dislikes keep changing. Almost everything keeps changing under the sun. From dresses to shoes, cell phones to the techniques of cultivation etc. nothing remains same forever. Same is the case with the trends being followed in the field of packaging boxes which keep changing from area to area, time to time or culture to culture etc. Every business has multiple aspects, every aspect has to be dealt with carefully and deeply and has its individual sets of trends. For instance, if you are running a box production unit then you have to keep in mind various trends being followed nowadays that may have any linking with your business like the trends of administering a business, marketing trends, the trends of automating the business and the trends being followed in the field of designing custom printed packaging containers etc. As all other described trends are common in all businesses but box designing is a specific thing about the field of packaging so here we’ll particularly talk about the trends of box designing and try to understand these in a little detail so that those who are in this field and helping various producers by providing them with the stuff to pack their products may become able to increase their sales and earn more money.
Like all other fields, the trends of designing of the packaging boxes also keep changing time to time in particular and according to the tastes of the people belonging to different areas or cultures in general. Some people love dark colors. Some people have a craze of brightness. Some love sobriety while some others have a soft corner for light colors. Some like boxes of simple shapes while some like uniquely designed customized printed retail packaging containers or custom boxes wholesale etc. Moreover, every product has its own specifications which demand a different angle of designing for its containers. In some areas or among the people belonging to a certain culture pictorial designs are appreciated while some other dislike such designing. Furthermore, those who are in the field of manufacturing and designing customized cardboard printed packaging containers for various items also gather together time to time in order to decide future direction or policies for their industry. Among other things they also chalk out basic parameters of their produce. They mutually decide boxes of which colors they will prepare in coming days. They also discuss how to reshape their produce. The quality of cardboard or Kraft as well as that of printing is also discussed. Thus a mutually agreed plan of the tycoons of the industry also emerges as if a trend of the people which is actually not a trend settled by the general public but forcibly made by the tycoons by producing the boxes of their own choice. Concluding the above discussion, now let’s try to understand the main trends being practiced nowadays in the field of cardboard packaging in three steps.
Packaging and Story
Every brand has its own story. The history of human civilization tells us that we, the human beings, have a great love for the stories as well for story-telling. Stories usually have a magical impact. Those who listen to these, seem to be spellbound. This ability or power of the stories have motivated the manufacturers of cardboard boxes as well as to those who use these to pack their items to use these printed containers with logos of the brands to tell the stories of the packed items. Printing of these containers, pictures or designs made on these cardboard cases or text inscribed on these retail packaging boxes, custom boxes wholesale or customized display packaging stuff etc. can be used in an artistic fashion in order to tell the story of the product packed inside. Through this story you can convey the messages of many types according to your needs. You may tell the customers how your brand is different and better from others producing same things which you are producing. You may narrate how you ensure to produce quality stuff by showing the pictures of the steps involved in the manufacturing of the customized boxes. You may also narrate how your brand and products have covered a long journey in order to reach the peak as well as to win the trust of the customers etc. Thus because of its ability to spellbound the customers story-telling through packaging has become one of the trends of the time.
It is our obligation to protect the environment we live in but it is strange and pathetic that we are destroying our own home instead of protecting it. Our environment is our primary home and we are stupid enough to destroy our own home by polluting it but those who belong to the field of manufacturing and selling custom cases are well aware of their responsibilities towards their ecosystem so they use to produce only Eco-friendly or biodegradable cardboard packaging boxes which can not only be easily decomposed but can also be recycled in order to make something new. This quality of custom cardboard cases has also played a vital role in making these a trend of the time as the man who is guilty because of damaging the atmosphere with poisonous gases, contaminated water and litter etc. thinks that by producing and using such recyclable things he may become able to control the damage which he has already done. Though factually it’s baseless and incorrect but this thinking at least saves our atmosphere from being aggravated further.
Transparent packaging is also becoming famous nowadays. Such cardboard boxes are either made by a very thin sheet of cardboard or are provided with a transparent window which enables the customers to see through the packaging in order to examine the quality or identify the color etc. of the packed product. This type of custom printed retail packaging boxes with logo are specifically becoming popular among the producers of cosmetic items and toiletries etc.