Providing efficient service to its customers is the cornerstone of any business undertaking.  Businesses looking to cater to the needs of their customers in the most proficient way would require supercharging their sales team while making their sales processes streamlined and more efficient. This would require them to have in place a robust CRM system that could help businesses make informed decisions by helping consolidate data from multiple sources into one centralized location. While there is no dearth of good CRM solutions, Salesforce continues to reign the CRM space due to the plethora of customizable features and functionalities offered by it. Apart from the robust features, users can seek post-implementation Salesforce support to make the most of this innovative platform.  

As a rapidly growing or an enterprise-sized company, it’s highly recommended to implement Salesforces’ service cloud solution within your business environment. Besides improving efficiency, the service cloud solution will help accelerate sales productivity, which in turn can help accelerate sales productivity, build a lead pipeline, close deals quickly while making sense of all the relevant data available. Built on the Salesforce Customer 360 platform, the sales cloud platform is designed to help businesses find new customers, deliver real-time information and increase lead conversions. But what if you could get more and better results out of this robust automation tool by Salesforce?  

Let’s take a quick glimpse at the ways in which you can get the most out of your Sales cloud solution: 

Customization:  By customizing the sales cloud, you will be able to sell just the way you want. By aligning the robust automation tool with your processes, the overall sales process will run more seamlessly, following which your organization will witness a competitive edge. Whether you indulge in custom integration, custom development of apps or creating a mobile view, you can surely make the most out of your Sales cloud investment.  

Integration: A lot of data is generated when multiple tools are being used by sales reps to perform various sales activities and are being stored in different locations. This makes it difficult to get a comprehensive view of customer data. By integrating the Sales cloud with other applications, processes can be simplified. In fact, you can draw a lot from your Sales cloud implementation by integrating with AppExchange, Email, ERP, e-commerce platforms, CTI or any other third-party solutions. With an integrated sales cloud, businesses can enjoy connected and intelligent customer experiences that too across various touchpoints.  

Automation: Users of the Sales cloud have the option to automate most of their processes rather than performing the tasks manually. By taking the right actions at the right time along with several workflows and approval automation, Sales reps can focus on core sales activities. They can also seek approval from chatter feeds, design processes, etc. by using the drag and drop feature.  

Innovate: By leveraging the Salesforce sales cloud, sales team can streamline their work and make it easy by getting new workflows and customizations done. Developers performing these customizations can test changes in sandboxes before placing them in the production org. With efficiency and quality ensured, Sales cloud paves way for innovation.  

Expertise: Since, the implementation and management of the sales cloud require a certain level of expertise, it’s prudent to partner with experts who can help you make the most of this investment.  

Conclusion:  

It can be inferred that with a Sales Cloud solution integrated within a business ecosystem, organizations are sure to witness a significant increase in revenue. The aforementioned key actions will not just add more value to your Sales Cloud but will also improve your sales numbers. To avail Salesforce consulting services, it’s prudent to partner with a reliable Salesforce development company.   

Source - https://www.vingle.net/posts/2771678

Businesses today are under constant pressure to provide superior services to their customers. This requires sales reps to be more productive and efficient. However, Sales reps spend 66% of their time in administrative tasks rather than investing their time in important Sales activities that can augment the experience of their customers.  

Today, technology (robust CRM system such as Salesforce) has enabled organizations to remain competitive by tackling issues faced by sales reps in providing a better experience to their customers while making them more productive. As leaders in the cloud-CRM space, Salesforce has rolled out new productivity features that can help sales reps with necessary Salesforce support required to make them more productive. Let’s take a quick look at some of them: 

Einstein Campaign Insights: This new feature by Salesforce allows businesses to figure out similarities among prospects who are involved in a particular campaign. This helps sales reps to target and focus on best prospects, as well as the assets that resonate the most. For instance, if IT directors in the manufacturing industry show a high-level of engagement with a particular asset then sales reps become aware that this asset will resonate with the same type of prospects thus providing access to a new audience base. With this, marketing teams will have instant visibility into the insights, align their content requirements, and unveil new audiences.  

Inbox Now with Einstein Insights: The ‘Inbox Now’ feature released by Salesforce tends to provide a smart mobile experience that reveals actions and insights that can be leveraged by the sales reps to plan, manage and optimize their day to day activities – all within the application. Sales reps can now see important customer information such as their contact details, account details, and opportunities for their upcoming meeting within the corresponding calendar event. This will help them speed-up for their next meeting without the need to manually sort through old emails.  

Social Intelligence Module: This AI-centric module caters to social media feeds that focus on business- related topics within the Sales cloud. This feature allows businesses to develop more trust with prospects and customers by using account-based listening. Apart from this, sales reps can quickly create a lead either by adding a social profile to an already existing profile or sharing a social post that could be shared on ‘Chatter’ for informing the team.  

Quip for Sales: The sales cycle today has numerous stakeholders. By using the new ‘Quip for Sales’ feature, sales reps can guide the team of stakeholders through a deal cycle. With this feature, documents and spreadsheets can be kept within records thereby enabling teams to simply find what they require while ensuring they’re working from the latest version. Teams working on any account can now pull up important files like executive briefings, account plans, and quarterly business reviews within their workflow, without the need to open a new tab or window.  

Conclusion: 

Enabling sales representatives with the right information at the right time so they can be great consultants to your customers is indeed a great sales strategy. To achieve this, it is important to centralize your sales, marketing, and customer success processes on a robust CRM like Salesforce so that relevant customer data and insights are delivered to the sales reps as and when they need them. With the new rolled out productivity features by Salesforce, the flow of information can be managed, so that what sales reps need gets surfaced when they need it, all within Sales Cloud. In a nutshell, it’s all about making sales rep more efficient by guiding their focus to the most influential accounts and tasks, while scaling up performance of every individual. To make the most of these productivity features, you must partner with a reliable Salesforce consulting company.