Customers are the cornerstone of every business entity. Customer engagement and satisfaction are mandatory for consistent business growth, which is possible through effective customer communication. While there is no dearth of digital channels that can be leveraged to ensure effective communication with customers, SMS (Short Messaging Service) continues to be one of the most effective modes of communication. 

Since the features offered by SMS App fail to fulfill a business's growing need, its benefits can be maximized by integrating it with robust CRM (Customer Relationship Management) software like Salesforce. Smart SMS app is one such Salesforce Texting App that offers several advanced features designed to meet the need of today's businesses.

Listed below are some of the benefits of this fantastic CRM integrated App:

More Penetration Effect: A CRM integrated SMS App offers is an effective channel of communicating with customers by cutting through the noise of emails. With an open rate of around 90%, a CRM integrated SMS App offers a better reach to the targeted audience. 

Everything in a Single Place: It isn't easy to juggle multiple tools. Integrating them with existing CRM makes it easy to manage all of them in a single place. 

Better Customer Insights: With a CRM integrated messaging App, it is possible to view who has opened the messages or clicked links. Since this data can be linked with other available customer-related data, it is possible to get better customer insights. 

Personalized communication: It is easy to send personalized messages to customers, which is significant. With a CRM integrated SMS App, it's easy to ensure that the messages sent have the recipient's name as data can be extracted from CRM records. This data can be used to create sales funnel and marketing lists based on customer purchasing habits and preferences. 

Multi-channel Communication: While SMS is an effective mode of business communication, nothing can beat the effectiveness of a multi-channel approach. By integrating an SMS App with a CRM, users get all the tools at their disposal, providing a superior customer experience. 

Quick Wrap-up: 

A Salesforce SMS App provides an all-encompassing solution. When appropriately used, this powerful tool can take your business to a new height.