It’s important for your website to be as up-to-date as possible to keep up with your target audience. One of the most important factors when it comes to search engine optimization is quality content. A potential customer won’t want to stay on a website if the colors or text used on the site hurts their eyes or the information is difficult to read. Break up the text with white space, images, and sections. A professional web development company in Cleveland, OH can help in this area.