A logo is the first impression of every brand which becomes its identity gradually. The users and buyers recognize the products through these symbols and images. In fact, studies have revealed that these designer logos play a crucial role in boosting revenues and bringing more clients to the business. That is why graphic and logo designers are significant to any brand or company. The recruiters are ready to pay high salaries to excellent designers who can create powerful images that can convey the motto and mission of the organization with minimum words.

If you are a designing aspirant and intend to find a lucrative job with a leading company, then you must start honing your skills now to understand this art proficiently. There are several aspects and elements that you will need to get familiar with during this learning phase. Moreover, there are certain tools too that will be your constant companion in the journey of making designer logos. You can say that these things will be your bread and butter. Wondering what they could be? Well, have a look at the following list to know:

1. Sketchbook

Yes, we know that you will have to create designs on a computer, using software but before that, you need to materialize the idea on a plain sheet of paper. There is a sense of freedom and liberty while you sketch on paper rather than a screen. You can have a random thought at night or while reading a book and that is where a pocket-size notepad will be helpful to capture the thought and turn it into a picture.

2. Pen & Pencil

To turn your idea into a logo on a paper, you would, of course, need a pencil or pen to draw the design. Therefore, make sure that you always have a pen or pencil in your bag so that you can explore more ideas and brainstorm concepts. Use mechanical pencils so that you don’t have to sharpen it again and again. You can use red and blue coloured pencils too to highlight the key elements of the designer logos.

3. Computer

Once you have an idea on a paper, it’s time to capture it on your computer screen. Of course, there are different computers that you can use with different configurations, each has a particular budget. However, logo designing tools are not so expensive and can be installed on any PC. You need to take care of the size of the screen as logo designers need to zoom in the image to ensure detailing.

4. Powerful designing software

You cannot make a logo just using a basic computer. A designer logo is created using a powerful and effective vector graphic software like Adobe Illustrator. You can also use raster graphics, such as Photoshop which is pixel-based, hence, can affect clarity and make the design blocky. While the vector is more about lines, curves, points, paths, and shapes and uses mathematical equations so that an image can be scaled indefinitely without deteriorating the quality.

5. Knowledge

Logo designing is not a subject that you can master by reading books and clearing exams. It is a skill and art that requires you to be creative and innovative. You need to think outside the box to come up with designer logos that can connect with the target audience and also convey the message clearly. If you have the art of expressing through images without using texts, then this is the field for you.

So, now as you are aware of the essential tools that you need as a logo designer, we hope that you will take care of them. Before you start with collecting materialistic things, ascertain that you are ready to step in this field with proper knowledge and skill.

Also Read: Well-Hidden Secrets of Logo Design World Are Out

For more info, Visit: Vervelogic

Determining and understanding customer requirements and wants is a huge challenge for every type of market. Over the past decades, the Indian market of luxury brands has significantly advanced. Considering the customer choices and preferences, a plethora of Indian companies has settled with distinctive names that give a French or an Italian impression. Irrespective of the prime-quality products and services, many brands fear that their ‘desi’ names may adversely affect their prevailing customer bases.

With changing time, India has progressed as a whole nation. Surprisingly, there is an array of luxury brands that most Indians consider as ‘Videsi.’ Here’s a list of such companies that are as much as Indian as you:

HiDesign:

HiDesign was  founded in 1978 under the presidentship of Dilip Kapur. It is a leather product manufacturing retail unit situated in Pondicherry, India. Surprised? Here’s another revelation. Many leading global brands procure various leather accessories and products from Tamil Nadu based tanneries.

Allen Solly:

This renowned clothing brand is wholly owned by Aditya Birla Group. Allen Solly holds a registered license under Madura Garments. Therefore, all those comfortable and trendy trousers and shirts you cannot stop flaunting are produced in our own country. Got just another reason to shop from Allen Solly?

Monte Carlo:

Monte Carlo is a part of Ludhiana-based Nahar Group. This clothing brand was established with a basic aim of supplying warm woollen and latest cotton apparels to women, men and kids. It’s tagline ‘It’s the way you make me feel’ evokes a soothing and familiar emotion in customers’ minds. Undeniably, Monte Carlo is matching up with the customers’ expectations since 1984.

Flying Machine:

This India’s first indigenous of denim brand has been redefining fashion trends for 39 years. Introduced in the market by Arvind Lifestyle Brand Ltd, Flying Machine has always been the first choice of every Indian youngster.

Royal Enfield:

Originally it was launched as a British motorbike manufacturing unit. Now, Royal Enfield presently operates as a subsidiary of Eicher Motors Limited, an Indian automaker. It is also referred to as the world’s oldest motorcycle which is in continuous production. This exclusive bike brand is based in the Southern part of India.

Louis Philippe:

This clothing brand does not need any formal introduction. It draws inspiration from 30’s French King, Louis Philippe. This is owned by a subordinate company of Aditya Birla Group, Madura Fashion and Lifestyle.

Chandon Wine:

There are multiple similarities between Chandon Wine and other foreign sparkling wines sold out in the local markets of India. However, the major distinction is its process of production. This rich alcohol brand is grown outside the city of dreams, Mumbai.

So, how many Indian brands did you already know about? Comment below. No brownie points for the correct guesses.

Looking for a reputed agency that offers logo design service in India? Get in touch with our specialists immediately. We will love to serve you.

Visit: vervelogic

With changing time, the ways of carrying out business have also changed. In the olden times, there was no emphasis on developing a brand for your products and services. However, in the present digital era, designing distinctive and creative logos can make a huge difference in the success of your company. A logo is a mark that your brand owns. Before you start designing  a company’s brand, here are some things that you must keep in mind:

Establish a Business Identity:

If you see from the point of view of a customer, every brand looks the same. However, in the real sense a particular brand is different from other entities in many aspects. With a plethora of companies prevailing in the market, it is essential to establish your unique business logo. The best logo designers in India suggest to understand your brand better by answering the following questions:

who are you, what is the purpose you intend to serve with your endeavours, whose     requirements do your products intend to meet, and why customers should choose you.

Opt for a right combination of colour, shape and typography:

A logo is not just about colours but also about the shape and fonts. It is not a mere coincidence that Amazon has an arrow below its name that is connecting the ‘A’ to the ‘Z’. It reflects that it has a connectivity with national and international brands.

Different types of colours also have an impact on customers in different ways. For an instance, being a restaurant owner, you may choose vibrant colours such as red as it evokes hunger pangs amongst people. While black denotes sophistication or decency, blue represents trust, creativity and security. Besides colours, shapes are also useful in conveying a brand message to the customers. Like if you are offering women-centric products, then you can take a circular image as your logo. A circle represents togetherness, unity and feminism. On the other hand, a square-shaped logo depicts masculism or strength. Lastly, comes the fonts you want to see in your logo designing. A common thing about the best logo designs in  India is that the font is too simple that it gets easily registered in the human  minds. There is no point in opting for elaborative typography. To make the most ibrand influence, choose the right combination of color, shape and typography as they have a psychological impact on the audience.

Dare to think out of the box:

Try experimenting with your designs. Think in a way you have never thought before.The real-life example of this is the leading mobile developer, Apple. It created a common logo with a twist. This is what you have to do. Before sketching out the logos on your computer screen, research the top brands falling in your business niche. The moment people see your logo anywhere, they must think of you. The ideas and concepts behind the logo can give an insight into the business philosophy.

Know your client:

It is not necessary that every client will have the same tastes and requirements. Working as one of the logo designers in India, my clients often rejected my designs. Reason being that they had different themes in their mind but I had an altogether different perspective towards their brands. Thus, it is important to understand what exactly are your customers looking for. Arrange a one-to-one meeting with your clients and pen down their every detail, no matter how small it is.

Let your brand soar with the right logo. Haven’t found the logo designers in India? Connect with our team of experienced and skilful logo designers. Hope you found this blog useful.

More info: Vervelogic