Countries such as India and China are relishing the low-cost labor advantage in the automotive industry, which accounts for the maximum consumption of SBR. Europe is also marking its growth in the global SBR market owing to strong automotive industry in the region. The consumption of S-SBR in automobile industry majorly in tires is increasing due to tire labelling regulation imposed by the European Union for the development in different tire grades.

The competitive landscape of global SBR market is highly fragmented owing to the presence of several local players. Companies including China National Petroleum Corporation, Kumho Petrochemical Co., Ltd, Asahi Kasei Corporation, Sumitomo Chemical Company, ZEON Corporation, Trinseo S.A., LANXESS Aktiengesellschaft, Bridgestone Corporation, JSR Corporation and The Goodyear Tire & Rubber Company amongst others.

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