SugarCRM is a household name in the CRM industry. It is popular for secure, consistent operations. But in a market that is as competitive as the CRM industry, it’s important for them to constantly update & grow its product’s horizons.

The thing about the technology industry is that it is extremely fast-paced and wide. Companies start and end operations every day. Another common thing to happen is mergers and acquisitions. This year SugarCRM is on a roll to acquire a bunch of software companies.

About two months ago, they bought an email integration tool, Collabspot. This tool integrates your preferred email providers to your CRM.

Their latest acquisition, however, is the one we are going to focus on in this article. Last week, SugarCRM made a game-changing move by buying Salesfusion, a marketing automation solutions provider.

SugarCRM hopes to “streamline campaign management, drive personalized engagement, improve conversion and transform customer experience throughout the customer journey,” says Craig Charlton, the CEO of SugarCRM.

He added further that the software seeks to enable marketing and sales people to “take action on customer insights and focus on high-impact value-added offerings.”

Logan Henderson, the CEO of Salesfusion added to this vision by saying that both the firms believed that “the next wave of innovation in B2B is sharply focused on the customer experience.”To understand this merger, let’s see what Salesfusion brings to the table:

• Drive & Track Traffic

Salesfusion is majorly known for providing its users with a unified platform to perform marketing activities like Social, Search, and SEO. Their in-built suite of these marketing tools helps their users to enhance their brand visibility and increase web traffic. After driving traffic on your website, the Salesfusion software lets you understand engagement and conversions as well.

• Automated Campaigns

With Salesfusion, users can create smart campaigns to improve their conversion rates. These automated campaigns give marketers the freedom & time to dig deep into the data. Users can create landing pages, professional emails, forms, etc.

• Nurture

Salesfusion help marketers recognize the customer’s buying cycle stage and allows them to engage the customers with relevant content in order to convert into a paying customer.

• Analytics

Salesfusion provides extensive analytical tools for greater insights into marketing metrics. After conducting a campaign from Salesfusion, you can easily track its performance and understand what’s working among your targeted audience. This way you can smartly allocate your resources to yield best results.

This merger is set to make life easier for marketers and sales professionals giving them everything on a unified platform.

With Collabspot and Salesfusion, SugarCRM is building its dream team which will directly affect its position in the market.

And as SugarCRM CEO Craig Charlton states that was just the beginning of many more game-changing announcements that would dramatically transform their company for employees, customers, partners, and the industry.

So, if you are a SugarCRM user be ready to get some innovative changes this year.

A little bit about us:

Biztech is an IT consultation and service provider specializing in SugarCRM customization and custom CRM development. We have over 100 satisfied SugarCRM customers where we helped them enhance Sugar’s features and functionalities to match their business requirements.

And as a certified SugarCRM ISV partner, we look forward to taking these newly acquired tools to the next level to give our customers a better experience and boost their businesses to greater heights.

Looking for a suitable SugarCRM customization partner? Contact us here & we will make sure your SugarCRM is up-to-date with the latest technology.

When it comes to the best audio systems in the world, there are only two brands we can think of: Bose & Sennheiser. The German giant has recently decided to get rid of the homegrown ecosystem for customer data management. And integrated SugarCRM to hear the better sound of the data.

 Some of the Challenges Identified by Sennheiser:

Sennheiser heavily relied on the systems and flows developed by their developers over the years. One of the biggest challenges was to integrate these tools with SugarCRM; such as:

• IBM Connections: Intranet collaboration
• JD Edwards Enterprise: ERP
• MicroStrategy: Business intelligence
• Spredfast: Social Media Monitoring
• Evalanche: Marketing Automation
• Skype4Business: Customer calls

Apparently, their CRM was not able to process all of this data and provide a central view of the same. Therefore, in order to make the best use of the available data, one must first correlate this data. The Executives identified the need for a robust CRM to ensure that their global workforce gets a 360-degree view. From the CRM point of view, it must be a comprehensive solution. As it needs to fit within the expansive sales channels and integrate customer services & marketing efforts.

Scope of the Solution: The “must-have” list created while selecting the CRM included:

Sennheiser listed Sugar as the best fit for their complex requirements

1. Support for globally distributed users & customers
2. Cost-effectiveness and yet ensure the seamless integration of Sugar with their ERP, BI & Social Media Monitor
3. Advanced Workflow
4. Support for B2B & B2C Sales, Customer Services, and Marketing
5. On-premise integration to ensure Govt data security regulations

Results of the Integration:

The SugarCRM development team deployed the solution which was to run across 40 countries. They implemented Sugar first for the B2B sales and then applied to the B2C. And then gradually applied this to various other verticals. The result was that the data insights across verticals became possible.

Sugar made integration between marketing and customer services. The Sugar deployment bridged the customer lifecycle data with the new sales leads. The impact was to be able to convert customers as personal users. This data led to an increase in cross-selling.

Sugar helped Sennheiser to chart the customer lifecycle and to sell with one to one approach. It became really easy to apply the learning from a given customer follow-up cycle to convert another one. It all became available due to the Sugar deployment. Further, the Audio Electronics giant plans to expand the scope into social media for marketing & lead generation and to create a workflow mechanism as a process.

SugarCRM Customization & Deployment:

Sugar is one of the leading enterprise CRM software available today in the market. The build of the solution ensures the ability to process large data streams. It is also an ideal CRM software that you can easily integrate with various tools. The primary reason why Sennheiser choose Sugar over the other CRMS is that it can customize the processes to suit your needs.

Every business runs with its own defined processes. Traditionally, that was the primary reason why the industry leaders opted for a custom CRM. Sugar is one of the best with respect to customizations of CRM. Therefore, if your needs for customized processes are equally demanding, Sugar could be the answer to each and every one of your needs.

SugarCRM Development for Your Business:

You might already have Sugar installed or you could be the one vetting your options right now. As technical experts with a number of successful Sugar extensions on the Sugar Outfitters, Biztech can be your guide through this extremely complex process of SugarCRM development and customizations. Some of our best extensions are Survey Rocket, SugarCRM WordPress Customer Portal, and TapCRM.

Based in Ahmedabad, Biztech is one of the leading IT Products & Services providers. We offer end to end SugarCRM customization services along with ready to use products. We have a dedicated team of skilled developers along with the Sugar ISV Partnership.

As we are an ISO 27001 certified company, we promise high standard practices for information security. In order to get an estimation for your requirements, get in touch with us.

This was our take on the case study published by SugarCRM.

Recently SugarCRM blog published a story of a construction and engineering giant, Redglaze Group. The story they published revolves around one of the most innovative and enterprise CRM: SugarCRM. Their aim was to address the discrepancy within their diversified network.

The companies were striving to achieve consistent customer interactions across all business units, real time systematic information sharing, and accomplish more by utilizing least resources.

Nevertheless, choosing a SugarCRM development company is very crucial. Before you outsource your project, you must make sure the company you are dealing with, has immense experience in developing CRM technologies, is reliable, supportive, and collaborative.

To find right sugarcrm development company is challenging task , you can go through https://www.biztechcs.com/blog/perfect-sugarcrm-development-company/ to evaluate which one is best!