Global Teff Market is anticipated to grow at a significant CAGR of 15.47% in the upcoming period as the scope, product types, and its applications are increasing across the globe. Teff products are made up of gluten free- grain, mostly grown in Ethiopia. In terms of nutrition contents, it is highly rich in dietary fibers, iron, calcium, protein, and the other nutrients. The factors that propel the growth of the market include rising awareness regarding the benefits of teff, increasing number of high-income level group in emerging countries, cost-effective & high-tech development, huge urban population in countries, and presence of several key manufacturers.

On the other hand, there are factors that may hamper the growth of the market including fluctuating price of teff. With the increase in e-commerce businesses worldwide, vendors working in the superfood industry are likely to surge their profitability and visibility manifold of the teff in the years to come.

The market may be explored by raw material, product type, distribution channel, and geography. The market may be explored by raw material as conventional and organic. The “Conventional” segment led the market in 2017 and will continue to lead in the forecast period. Based on product type, the teff market may be classified as bakery, flour, cereals, beverages, snacks and others may further explored as soups and sauces and infant food. The “flour” segment led the market in 2017 and will continue to lead in the forecast period.

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Based on distribution channel, the market may be classified as convenience stores, supermarket/hypermarket, neighborhood stores, and online stores. The “Supermarket/Hypermarket” segment led the market in 2017 and is anticipated to maintain its dominance by 2025. The key factors that could be attributed to the growth of market include easy availability and good quality products.

North America accounted for the major share of the market size in 2017 and will continue to lead in the forecast period. The factors that could be attributed to the growth include increasing demand, high production of teff and presence of key manufacturers in these region. North America is followed by Europe and Asia-Pacific region in the forecast period.

Additionally, demand is supposed to be very high in the United States where many Ethiopians and Ethiopian origin live. Some of the key players that fuel the growth of the teff market comprise Tobia Teff, THE TEFF COMPANY, Bob’s Red Mill Natural Foods, Love Grain, Conagra Brands Inc., CERES ORGANICS, PROBIOS S.p.A., SHILOH FARMS., Amandin Organic Products, and Mama Fresh Injera PLC. The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.

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Market Overview:

Teff is non-GMO grain with high quality complex carbohydrates, proteins, minerals and fiber! Teff grain can be eaten as cereal or used to add texture and flavour to soups, salads, or baked goods.Teff products are made up of grain, mostly grown in Ethiopia. In terms of nutrition contents, it is highly rich in dietary fibers, iron, protein, calcium and other nutrients.Global Teff Products Market was valued USD XX million in in 2017, the market is expected to grow with the CAGR of XX % in the forecasted period and to reach USD XX million by 2023. 

Market Dynamics:

The Teff Products Market is expected to witness sustained growth over the forecast period. The growth of the Teff Products market is driven owing toincrease number of high-income level group in developed countries and urban population in developing countries. Due to increase in income level and consumers more concern towards healthy products, consumers show their higher willingness to pay for those food products which are attributed to higher nutritional aspects, organic, certified or a rich source of health benefit attributes. In last few years the demand for organic products has increased up to a very great extent as they are more discerning about dietary and healthy food or what they eat.

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Key Players:

The Teff Productsmarket consists global and regional players includingMama Fresh Injera PLC, Bob’s Red Mill Natural Foods, THE TEFF COMPANY, Tobia Teff,Conagra Brands Inc., Love Grain, CERES ORGANICS, PROBIOS S.p.A., Amandin Organic Products, SHILOH FARMS and other.

Market Segmentation:

The global Teff Products market is segmented on the basis of product type, raw material, distribution channel and region. On the basis of raw materialthe Teff Products market is classified into organic and conventional. Based on product type the Teff Products market is bifurcated into snacks, flour, cereals, bakery, beverages and others. Further, the Teff Products market is fragmented by distribution channel into neighbourhood stores, convenience stores, supermarket/hypermarket, and, online stores.
Teff Products market by region segmented into North America, Europe, Latin America, Asia-Pacific and Middle East & Africa. The demand for Teff Products in a global market is primarily from North America due to increasing demand for teff products in terms of value and volume.

Market segmented on the basis ofraw material:
- Organic
- Conventional

Market segmented on the basis of product type:
- Snacks
- Flour
- Cereals
- Bakery
- Beverage

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Market segmented on the basis of distribution channel:
- Supermarket/Hypermarket
- Convenience Stores
- Neighbourhood Stores
- Online Stores

Market segmented on the basis of region:
- North America
• US
• Canada
• Mexico
- Europe
• UK
• Germany
• France
• Rest of Europe
- Asia-Pacific
• China
• Japan
• India
• Australia
• Rest of Asia-Pacific
- Latin America
• Brazil
• Rest of Latin America
- Middle East and Africa (MEA)
• South Africa
• Saudi Arabia
• Rest of MEA

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