The origin stories behind brand names are fun reads for me so I was intrigued by this book. It's basically what it says on the tin: recipes and stories regarding the Shake Shack brand. Their burgers, hot dogs, shakes, etc. How they came to be, a bit about the vendors they work with, plus recipes of various foods. Of course they don't give away company secrets (why would they undercut their profits?) but it's a fun cookbook/brand microhistory that might appeal to its fans.
There's not much to say about it. I picked this up on a whim after seeing it was available at my local library. Since I have actually only been in an SS location maybe twice that I can think of, I had no idea this book was being published. But it's a very nice-looking book with plenty of glossy pictures of their food, of the recipe steps, pictures of their food items, etc.
That said, I didn't think it was the most amazing work. I have no objection to this type of book in itself and thankfully I felt it matched the title. But the writing is not that interesting (being from the company itself it's really just PR) and as I thumbed through it I felt like the book was trying to be everything to everyone: a cookbook, a history of SS, an acknowledgement/thank you to the vendors/customers/people behind the brand, etc. I'd guess for general SS fan who is a bit more interested in them it might be a great book.
Overall it was a good library borrow but for the right person who loves Shake Shack, is into burgers/hot dogs/the foods SS sells or enjoys general food/brand microhistories, this could be a good gift or borrow. I'd recommend getting this from the library or at least thumbing through at your local bookstore to see if this is something you really want to add.
For a good microhistory behind a burger chain that has more warts (and no recipes if I remember correctly), the book 'In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules' was quite enjoyable. I don't care for the hype around that chain, but as a look behind the curtain I thought that was an interesting book.