A Trademark can be a logo, design or any expression that represents any product or service or a brand or any organization. The Trademark registration provides exclusive rights to the owner to replicate the logo, design or expression. 

Trademark is essential for the companies to sustain the tough competition in the market. The registered trademark provides numerous advantages to the brand/organization. 

Importance of Trademark Registration in India

1. Brand Identity

• the brand identity of any organization is established through the trademark registration that they acquire. The trademark registration provides the brand/organization with an identity that the customers could easily connect and relate thereby creating a connection of the brand/organization with the customers. 

2. Unique

• trademark registration provides a unique brand image to the brand/organization that enhances the overall exposure of the brand. The economic slowdown has caused intense competition between organizations and this makes it even more important for the organizations to be unique and possess a unique selling proposition in order to sustain and survive the tough competition. 

3. Protection

• Trademark registration provides the legal protection to the name, logo, design or expression from being used by any other business. The protection is essential as once a brand symbol becomes popular other businesses tend to replicate the same and leverage on the brand equity of other brand's trademark to boot their businesses. This would be of great disadvantage and loss to any organization. This is also an important reason to contact trademark registration service provider and get trademark registration in India. 

4. Permanent

• registration is permanent and thus helps the brand/organization to build a great image and brand association over the years and register the brand trademark in the minds of the customers. 

5. Business Development

Trademark registration helps organizations to develop their business as they are now legally capable of exploring much more opportunities and developing their business for better productivity of the organization. 

BDS Legal Services is one of the leading Trademark Registration Service providers with trademark registration office in Pune as well as other cities.

The trademark generally refers to any logo, brand or symbol that provides a unique and distinctive identity to the organization. 

The trademarks can also be registered for any brand name or distinctive phrases or jingles. 

The businesses are benefited to a greater extent when the trademark registration is carried out successfully and practiced effectively. 

The advantages of trademark registration are:-

1. Stand out in the competition

The numerous options available for the customers makes it highly challenging to register a brand name in their top of the mind awareness. The trademarks eventually help to create a high level of knowledge about the brand amongst the customers.

1. Utilize Digital Medium Effectively 

The digital medium can be used effectively for marketing the brand's products or services. The social media websites such as Facebook, Pinterest, Instagram, and Twitter can be used to register the brand effectively. 

1. Powerful Communication Tool

The trademark registration proves to be an efficient communication tool that enhances brand image and equity that intensifies customer engagement thereby magnifying the business scale. 

1. Brand Equity 

The trademarks are a valuable asset to the company. The brand equity is enhanced effectively through trademark registration. The stakeholders of the company are all benefited through the positive image of the organization created through trademark registration.

The trademark registration is a vital process and cannot be ignored. The trademarks when not registered can lead to tampering the brand name as well as misuse of the brand logo or name by other competitors that would collapse the entire business. 

BDS Legal services are one of the best trademark registration service provider and is a one-stop solution to all your legal requirements. The trademark registration office in Pune provides exceptional service.

BDS Legal Services was founded in 2012 and has expanded with an outstanding record for its diligent, efficient and innovative legal guidance centered based on credibility and integrity.

With concrete experience, BDS Legal Services has led the change in the way law firms are owned, managed and operated. We are consistently ranked amongst one of the reputed law firms in India.

Registration of a trademark is not a case of right and there survive definite grounds for rejection that could halt a mark from getting registered.

Words which are Not Creative:

An invented word is a word which is not usual in the English Language but is recently stamped so as to give it a unique character. It must be a word carrying zero meaning or no evident meaning until one has been allotted to it.

Words which Hurt Religious Sentiments of the Citizens of India:

Consider this situation, ‘A’ starts a venture called ‘DURGA BEEF SHOP’. Now the word Durga on its own is not disrespectful and its use on a pack of incense sticks or vermillion packet will be permitted. However, Durga is a holy goddess in the Hindu religion. Also, cows are contemplated holy in the Hindu religion and use of the word “DURGA’ in relation to a beef shop will hurt the religious emotions of an entire community. So, its registration will be refused.

Indecent or Disreputable Manner:

For instance, ‘A’ sells DVDs with the trademark ‘SNUFF Movies’. The word ‘SNUFF’ is a usually used jargon which means slaughter or arousal. The use of this term in a Trademark will be contemplated to be encouraging slaughter and pornography and its registration will be rejected.

Descriptive terms:

There are definite descriptive terms which also should be neglected in your application. Descriptive terms are those terms which define the service in a very ornate or shinier way such as the use of words best, classic, awesome, etc.

Neglect the refusal of a Trademark application

Every firm should ensure that they do not utilize any of the above terms in their trademarks.

Mark should be distinct and meaningful.

The mark chosen should be dissimilar to surviving registered mark.

More than just apply for your Trademark Registration office in Pune, we try to guide you overall benefits of Trademark Registration under provisions of law. Contact BDS Legal services, the best trademark registration service provider to fend off any possible future infringement of the same by competitors in the market.