A trademark is like the identification of your business. It represents your brand value and links it to your quality, credibility, experience, goodwill, and reputation. Hence, it is an essential asset to your company, it must be protected and enforced in the right way.

In this blog, we will explain to you a few dos and don’ts that you must follow in trademark registration so that before you do trademark registration online in Mumbai, you are well aware of all the facts.

1. Remember trademark renewal dates 

You must show that you are using actively using the trademark that you have registered. Hence, USPTO requires you to regularly file renewals to prove it. They always send one email reminder and along with with with it the deadlines. The rest must be taken care of by the trademark holder.

If you somehow miss the date then if you within six months of it, you may also be able to pay additional fees to renew.

2. Keep tabs on new trademark filings

Always keep tabs on your competition and this also includes a trademark that is similar to your trademark. It can drastically weaken your overall brand value. USPTO is not 100% efficient in rejecting similar trademarks and hence it is your job to monitor new trademark fillings and lodge an objection if something too similar pops up.

3. Ensure your trademarks evolves with your business.

As your business grows, so should your trademark. For example, if your t-shirt business branches out into other promotional items, you will need to file additional trademark applications to cover these new classes of goods. You should protect your brand by taking the right trademark action as your business grows.

4. Don’t let emotions into the trademark enforcement process

Somehow if you find another company with a similar trademark as yours, then do not send nasty emails. You should contact your attorney first and resist the urge to behave angrily and emotionally. Your attorney is your best friend when it comes t any trademark infringement and enforcement issues.

5. Do not ignore the market and use an incorrect trademark symbol

You should know the complexities of symbols like “TM” and “R” which you use above your trademark. It is important to use the correct trademark symbol because it will appear on your websites, papers and other marketing copies. This will help you in case of infringement issues in the future.

BDS Legal services are a trademark registration office in Mumbai. Contact us today to register your trademark.

The trademark generally refers to any logo, brand or symbol that provides a unique and distinctive identity to the organization. 

The trademarks can also be registered for any brand name or distinctive phrases or jingles. 

The businesses are benefited to a greater extent when the trademark registration is carried out successfully and practiced effectively. 

The advantages of trademark registration are:-

1. Stand out in the competition

The numerous options available for the customers makes it highly challenging to register a brand name in their top of the mind awareness. The trademarks eventually help to create a high level of knowledge about the brand amongst the customers.

1. Utilize Digital Medium Effectively 

The digital medium can be used effectively for marketing the brand's products or services. The social media websites such as Facebook, Pinterest, Instagram, and Twitter can be used to register the brand effectively. 

1. Powerful Communication Tool

The trademark registration proves to be an efficient communication tool that enhances brand image and equity that intensifies customer engagement thereby magnifying the business scale. 

1. Brand Equity 

The trademarks are a valuable asset to the company. The brand equity is enhanced effectively through trademark registration. The stakeholders of the company are all benefited through the positive image of the organization created through trademark registration.

The trademark registration is a vital process and cannot be ignored. The trademarks when not registered can lead to tampering the brand name as well as misuse of the brand logo or name by other competitors that would collapse the entire business. 

BDS Legal services are one of the best trademark registration service provider and is a one-stop solution to all your legal requirements. The trademark registration office in Pune provides exceptional service.

BDS Legal Services was founded in 2012 and has expanded with an outstanding record for its diligent, efficient and innovative legal guidance centered based on credibility and integrity.

With concrete experience, BDS Legal Services has led the change in the way law firms are owned, managed and operated. We are consistently ranked amongst one of the reputed law firms in India.

Trademark is part of intellectual property. Intellectual property is nothing more but intangible property that needs to be protected under the Acts and Rights by the law of the land for exclusivity. A trademark is Logo, design or an expression or anything that resembles any product, services, organization or firm to say it the more simple way it is a distinctive mark that solely recognizes its owner. Trademark is generally known as "Service Marks" as well. A trademark conveys emotional attributes and message about a company, organization, its reputation, products, and services. A trademark must be able to be represented graphically. The objective for the use of a trademark should have a connection with the goods and trade or services or the products. Trademark helps in distinguishing one's business from that of its competitor's in packed market place giving it a unique identity. As the business grows trademark appreciates with time.                  The Trademarks Act 1999 was developed with a comprehensive review and consideration in India. To get your product or service to have a trademark it has to be registered in India in a precise step. This can be done by making an application either through e - filing or manual filing by visiting the trademark registration offices located in various states in India. The trademark registrations offices are established in Mumbai, Delhi, Kolkata, Chennai, and Ahmedabad. The trademark registration office in Mumbai has its jurisdiction in the states of Maharashtra, Goa, Madhya Pradesh, and Chhattisgarh. After the application is made it is reviewed by the registrar office for whether it matches the brand name and does not conflict with any registered existing brands, or if its devoid of any distinct feature, or if it has become customary in the current language or established in any practice of the trade. After a thorough examination of the brand name or the logo, it is published in the Indian Trademark Journal as a notification for the general public. And if no individual raises any objection within 90 days or three months and in some cases 120 days, the registrar proceeds with the acceptance of the application. Once the application is accepted the registrar issues a Certificate of Registration under the seal of Trademark Registry. Even though the process sounds to be a bit lengthy and tedious but it proves safe and worthy to protect your business and brand legally under the umbrella of the trademark. In such circumstances where you need any expert advice, the trademark registration service provider comes to your rescue. Such a trademark registration service provider assists in making you understand all legal jargon and keep you in the loop for making an appropriate way for registering your trademark for you consequently shielding you from causing an error in your registration process.

Registration of a trademark is not a case of right and there survive definite grounds for rejection that could halt a mark from getting registered.

Words which are Not Creative:

An invented word is a word which is not usual in the English Language but is recently stamped so as to give it a unique character. It must be a word carrying zero meaning or no evident meaning until one has been allotted to it.

Words which Hurt Religious Sentiments of the Citizens of India:

Consider this situation, ‘A’ starts a venture called ‘DURGA BEEF SHOP’. Now the word Durga on its own is not disrespectful and its use on a pack of incense sticks or vermillion packet will be permitted. However, Durga is a holy goddess in the Hindu religion. Also, cows are contemplated holy in the Hindu religion and use of the word “DURGA’ in relation to a beef shop will hurt the religious emotions of an entire community. So, its registration will be refused.

Indecent or Disreputable Manner:

For instance, ‘A’ sells DVDs with the trademark ‘SNUFF Movies’. The word ‘SNUFF’ is a usually used jargon which means slaughter or arousal. The use of this term in a Trademark will be contemplated to be encouraging slaughter and pornography and its registration will be rejected.

Descriptive terms:

There are definite descriptive terms which also should be neglected in your application. Descriptive terms are those terms which define the service in a very ornate or shinier way such as the use of words best, classic, awesome, etc.

Neglect the refusal of a Trademark application

Every firm should ensure that they do not utilize any of the above terms in their trademarks.

Mark should be distinct and meaningful.

The mark chosen should be dissimilar to surviving registered mark.

More than just apply for your Trademark Registration office in Pune, we try to guide you overall benefits of Trademark Registration under provisions of law. Contact BDS Legal services, the best trademark registration service provider to fend off any possible future infringement of the same by competitors in the market.