A Trademark can be a logo, design or any expression that represents any product or service or a brand or any organization. The Trademark registration provides exclusive rights to the owner to replicate the logo, design or expression. 

Trademark is essential for the companies to sustain the tough competition in the market. The registered trademark provides numerous advantages to the brand/organization. 

Importance of Trademark Registration in India

1. Brand Identity

• the brand identity of any organization is established through the trademark registration that they acquire. The trademark registration provides the brand/organization with an identity that the customers could easily connect and relate thereby creating a connection of the brand/organization with the customers. 

2. Unique

• trademark registration provides a unique brand image to the brand/organization that enhances the overall exposure of the brand. The economic slowdown has caused intense competition between organizations and this makes it even more important for the organizations to be unique and possess a unique selling proposition in order to sustain and survive the tough competition. 

3. Protection

• Trademark registration provides the legal protection to the name, logo, design or expression from being used by any other business. The protection is essential as once a brand symbol becomes popular other businesses tend to replicate the same and leverage on the brand equity of other brand's trademark to boot their businesses. This would be of great disadvantage and loss to any organization. This is also an important reason to contact trademark registration service provider and get trademark registration in India. 

4. Permanent

• registration is permanent and thus helps the brand/organization to build a great image and brand association over the years and register the brand trademark in the minds of the customers. 

5. Business Development

Trademark registration helps organizations to develop their business as they are now legally capable of exploring much more opportunities and developing their business for better productivity of the organization. 

BDS Legal Services is one of the leading Trademark Registration Service providers with trademark registration office in Pune as well as other cities.

Trademark is part of intellectual property. Intellectual property is nothing more but intangible property that needs to be protected under the Acts and Rights by the law of the land for exclusivity. A trademark is Logo, design or an expression or anything that resembles any product, services, organization or firm to say it the more simple way it is a distinctive mark that solely recognizes its owner. Trademark is generally known as "Service Marks" as well. A trademark conveys emotional attributes and message about a company, organization, its reputation, products, and services. A trademark must be able to be represented graphically. The objective for the use of a trademark should have a connection with the goods and trade or services or the products. Trademark helps in distinguishing one's business from that of its competitor's in packed market place giving it a unique identity. As the business grows trademark appreciates with time.                  The Trademarks Act 1999 was developed with a comprehensive review and consideration in India. To get your product or service to have a trademark it has to be registered in India in a precise step. This can be done by making an application either through e - filing or manual filing by visiting the trademark registration offices located in various states in India. The trademark registrations offices are established in Mumbai, Delhi, Kolkata, Chennai, and Ahmedabad. The trademark registration office in Mumbai has its jurisdiction in the states of Maharashtra, Goa, Madhya Pradesh, and Chhattisgarh. After the application is made it is reviewed by the registrar office for whether it matches the brand name and does not conflict with any registered existing brands, or if its devoid of any distinct feature, or if it has become customary in the current language or established in any practice of the trade. After a thorough examination of the brand name or the logo, it is published in the Indian Trademark Journal as a notification for the general public. And if no individual raises any objection within 90 days or three months and in some cases 120 days, the registrar proceeds with the acceptance of the application. Once the application is accepted the registrar issues a Certificate of Registration under the seal of Trademark Registry. Even though the process sounds to be a bit lengthy and tedious but it proves safe and worthy to protect your business and brand legally under the umbrella of the trademark. In such circumstances where you need any expert advice, the trademark registration service provider comes to your rescue. Such a trademark registration service provider assists in making you understand all legal jargon and keep you in the loop for making an appropriate way for registering your trademark for you consequently shielding you from causing an error in your registration process.