Singapore is South East Asia’s most prosperous city and smallest nation by land area. In recent years, newly developed mega-attractions and casino driven integrated resorts had transformed this “all work” economic powerhouse into one of the region’s most popular destinations for leisure travel.

Because of its compact size, Singapore is very easy to travel and generally safe. It is a top choice for first-time international travel, family trips, and those seeking to indulge in metropolitan luxuries. While costs are significantly higher than the rest of Southeast Asia, a lot of people continue to visit Singapore because of its unique and top-notch attractions that cater to almost every type of traveler.

I honestly didn’t expect to travel to Singapore as often as I have, considering the high number of seemingly more “exotic” and adventurous destinations elsewhere in the region. Singapore was just too irresistibly accessible with so many direct flights to other cities all over the region as well as convenient land crossing to Kuala Lumpur, another popular international gateway, in Malaysia. Singapore was a worthwhile jump-off point to Southeast Asia and a fitting “last stop” for indulging in urban comforts before the journey home.

Top Things to See and Do

Merlion Park — Pretty hard to miss anyway because of its prominent location at the mouth of the Singapore River. Not only could you get a good photo with the Merlion statue, Singapore’s most iconic monument, but there are amazing views to be seen of the Singapore Skyline, Marina Bay Sands, The Esplanade: Theatres by the Bay, and the Singapore Flyer.

Singapore Riverside and Civic District — this relaxing promenaded riverside area is a short walk away from the Merlion Park. Take a stroll down memory lane and get acquainted with the city’s early development and colonial history. A happening nightlife scene can be experienced at Clark and Boat Quay. Chinatown — Experience Singapore’s multi-cultural diversity by taking a walking and food tour of Chinatown. Visit a church, a mosque, Indian and Chinese temples all in one walk. Go on a food adventure and try dishes from Singapore’s different cultural influences at affordable hawker centers of Chinatown.

Marina Bay — Marvel at Singapore’s new urban cape by taking a walk around Marina Bay. Visit Marina Bay Sands, the Helix Bridge, Singapore Flyer, and Esplanade: Theatres on the bay. Amazing overlooking views can be seen from the sky park of Marina Bay Sands and the Singapore Flyer.

Gardens by the Bay — an ambitious project set to transform Singapore from a “Garden City” to a “City in a Garden.” The main attractions here are the 25 towering man-made Super trees and two equally extraordinary bio domes.

Singapore Zoo — an impressively maintained zoo where you can find a wide array of animals from around the world. The River Safari is also worth checking out.

Sentosa Island — spends a fun day on rides and themed attractions or relax at the beaches of Sentosa. The island is home to Universal Studios Singapore, the first theme park of its kind to open in Southeast Asia and the second in Asia after Universal Studios Japan.

Today, several business owners engage in social media to improve their brand image; in the past, these platforms were only used for personal reasons. No wonder why many online-based and small businesses use social media for their public relations since it is perfect for direct involvement with the customers and the press.

Bacall Associates – a boutique sale, advertising, and PR support agency - will share a few techniques where you can use social media to boost your company’s public relations.

Create good content

Make sure to publish a social media friendly content that the customers will surely buy, share and value. Incorporating case studies in your content could add value to your post because they’re one of the strongest quantifiers you can use on the internet. They also provide a concise and clear data along with a perspective on the results. They should be presented in the right method to get an emotional reaction from your potential customers, which may cause direct involvement and possible sharing. Case studies are often shared by leading media outlets provided by businesses of different sizes and influence. You can also include videos or pictures to add life to your content. Publishing great content can improve your brand image and PR.

Make your brand caught bloggers' attention

Seeking bloggers' coverage can also help you boost your brand. The connection between public relations and social media known as the blogosphere serves as one of the most important factors for bloggers. Bacall Associates also affirmed that most bloggers are actively using social media platforms nowadays, and many of them are being carefully monitored by journalists.

Use social media to connect with the press

Since they can get a boatload of information on the web, the press has made the internet their home throughout the years. Major publications are now using Reddit to source fascinating stories while major news outlets are covering Twitter through the use of hashtags and trends.

It is now quick to connect with the media using social media platforms. If you have a great story to cover and use appropriate social media tagging and hashtags, it is possible to get a solid media coverage.

Bacall Associates now in Singapore is involved in this practice for several years now and they've been using social media to heighten their influence to their customers. The impact of social media on public relations indeed brought remarkable change to this practice, which helped many businesses around the world to enhance their brand image.