The Internet is taking over the marketing world at a fast pace. One among the things that can greatly help if you want to create an online visibility is to know the search intent of your audience, this will convince your potential customers that you can provide what they're looking for. Also, understanding search intent will drive traffic and leads through organic searches. Search intent, sometimes also called as keyword intent. Informational intent is defined as search queries that cover a broad topic and may result in thousands of relevant results on the search engine. Navigational intent is entered into the search engines by a prospective consumer with the aim to find a particular website. Don’t let your business become an afterthought in the mind’s of consumers by not improving your search engine results. Connect with the experts of SEO company in Westminster, CO to ensure your business effectively increases its web presence and search engine results.