Portal is a website that provides single-point access to applications and information. It not only helps in selling or ensuring an online presence but with many other purposes. Different websites having different purposes are built with varying approaches. For example, if you need a web portal to help you sort customer queries, you have a support portal. If you want to allow your partners to manage their activities, you have a partner portal. Similarly, the extent and use vary from industry to industry. 

However, the best thing is you can approach a custom web portal development company and customize your portal as per your needs. 

An online portal can be convenient for different industries. 

Let us explore the industries that can benefit from web portal development services. 

• Education

The education industry has a centralized database that holds information on the teaching staff, administrative staff, students, and everything else. A web portal could give them access to the information to carry out their jobs. 

For instance, teaching staff can 

• Manage various classes
• Mark students attendance 
• Arrange the timetable
• Upload important class
• Upload marks and grades
• Upload documents and details

Students can

• Check attendance
• Submit medical details
• Check marks and grades
• Keep up with notices

Admin staff can

• Keep the fee records
• Consolidate reports
• Manage staff and students details
• Have an overview of the school's operations

• NonProfit

Portals for nonprofits can help you streamline your organization's activities, handle donations, manage volunteers and members, track their tasks and schedules, and provide a hassle-free experience so that you can focus on changing the world. 

A web portal development services will provide you with features like:

• Donation Module
• Automated Fund Transfer Module
• On-Boarding Volunteers
• Volunteers Timesheet Management
• Knowledgebase
• Live chat
• Smart Dashboard

And help you interact, and scale at your own pace.

• Medical 

A medical portal means doctors would have all the information about the patient. They would have details of patients' history of diseases and treatments, allergies, and others. Administrative staff would know about the patients' demographic details along with payments. Patients would be able to contact doctors and the team anytime they need support. They can access their individual files and see their progress. 

In addition to this, a medical portal could help streamline the transplant and transfusion process. As hospitals would have all the details of the patients, they can match the recipients' blood group and match organs promptly.

• Pharma

In the pharmaceutical industry, a portal could be a great way for pharmacists to track a patient's history. A patient can request medicines according to the prescription, and pharmacists can fill them accordingly. Pharmacists can know about the patient's drug intake and can regulate it. They can even avoid misuse of a particular drug. 

A portal will also connect the pharmacist with the patient's doctor. So they can verify the prescription before approving a patient's request. 

They can also keep track of patient's allergies and avoid medicines that can cause reactions.   

• Real-Estate

A real estate industry consists of many stakeholders such as admin, realtor, agent, member, etc. Up of that, agents and admin require streamlined communication and a 360-degree overview to close the deals.

Managing it manually can be tedious, time-consuming, and unorganized. A web portal, on the other hand, can simplify it. It can help you

• Manage properties along with your stakeholders
• List properties on the website
• Enable buyers and sellers to manage their listings, selling, renting
• Build transparency by showing details to everyone involved
•  Generate leads for your properties

And more. 

A web portal development company can help you develop a real-estate portal with features like

• Broker management
• Property management
• Seller management
• User-centric features
• Geo-location
• Media

With a real-estate portal, you can automate your tasks and can serve customers in a better way.

Conclusion

Web portals are important for all B2B and B2C businesses. However, choosing the secure one is essential. So, make sure that your portal development company provides a secure gateway and doesn't store anything on the server.

Customer experience is a crucial aspect that you can not afford to take lightly. Customer service is also among the factors that constitute customer experience. In fact, 89% of customers are more likely to make another purchase after a positive customer service experience.

Although there are some differences in the processes and types of clients in the B2B sector, the clients are ultimately “customers” and customer experience matters for them too.

With a B2B portal, the process of providing a better customer experience becomes easier than the regular support system that you may provide via calls and emails. Ticket system, knowledge base, etc. are some of the most important aspects that can take your customer service experience to the next level. So, let’s understand what B2B portals can do for you B2B business in detail.

Benefits of B2B Portal Development

1. Cost-Effective Ownership - Highly Valuable for Startups and Small Businesses

One of the biggest reasons to consider B2B portal development is the cost. For small businesses and startups, budgeting is a crucial deciding factor for them in all their operations. A big MNC may be able to afford to hire a large pool of support agents to manage costumes’ queries, inventory, and more but a small startup may not. The reason is simple - they may not have thousands of dollars to spend on hiring a pool of support staff.

This is where a B2B portal can fill the gap. The cost of setting up a B2B portal is comparatively much less than that of hiring a support team. Even if on an hourly basis or outsourcing basis, a support staff may cost you more than a B2B portal.

Hence, picking B2B portal development over hiring a support staff is an ideal and budget-friendly choice. In fact, even big companies like DHgate, TradeWheel, Alibaba, etc. also provide a B2B portal.

2. Speedier Initial Setup

Everything like creating a catalog, handling queries, promoting every promotional sale manually will neither be feasible nor time-saving. If you hire staff, you may also need to train them to finish time-bound customer support tasks like consultation or client onboarding. You may also have to stay abreast of the daily progress by having them reporting to you every now and then.

Do you really want all this “mess” - that too when your business has just started? Of course NOT.

Ideally, your first goal is to get your business off the ground fast and without any hassle. And a B2B portal development can do it for you. This is because it enables you to automate every manual task and kickstart your business instantly. Right from creating a catalog, integrating your new system or functionality with your existing software, changing product listings, running a promotional sale, etc.; it makes everything a matter of minutes.

This way, B2B portal development proves to be a great time-saver for your business - especially in its initial phase.

3. Real-Time Analytics - Speedy Insights

Tracking everything manually right from queries to complaints or sales can be a tough job. Not with a B2B portal though. With a centralized view of every business aspect, you can analyze your business requirements in real time.

You can view the customers’ demographics, common queries or grievances, etc. with a B2B portal. You can also get insights into your clients’ requirements and customize your products (or services) accordingly with a B2B portal.

You can manage your inventory efficiently by finding out which products are in high demand and which aren’t. Accordingly, you can decide on reordering certain products and holding a sale on the others.

You can also update your FAQs or content according to your most common questions or queries by your customers. This helps you align your brand with customers’ expectations and get better results in the long run.

4. Enhanced Security

Security is a crucial aspect to consider for both small and big businesses alike. If you are the admin, you can’t allow anyone to access anything from your CRM. Instead, to upkeep security of your CRM database security, you should enable different portal users to view only what their defined roles allow them to.

With a B2B portal, you can define user-roles and grant access to different CRM entities based on their user roles. You can document the roles and implement them well right within a B2B portal and keep your security tight.

Looking for the best B2B portal development services for your B2B organization? Our customer portal can be your best portal to start with. This portal can get your business off the ground fast and easily. It is a ready-to-integrate and scalable solution that you can integrate and start off. If you want, we can customize it for you too.

So, let’s connect to discuss your portal requirements to proceed!

5. Boost in the Overall Speed of Business Processes

As we discussed above, initial setup becomes much faster with a B2B portal than without it. Even if you may still dare to manually manage business processes at the start, you can’t continue it forever. Simply because the processes and operations grow more and complex as the size of the business grows.

With too much on plate to manage manually, you may not keep up with retaining efficiency. As a result, it may lead to a sluggishness in your business operations and of course hamper your business productivity.

Consider a real-life scenario. You set up your business and within one year, your customers increase in count to become 10000. Great. But what’s next? The number of daily queries and tickets that you have to handle now is 1000 on an average.

You had started with a support team of around 5 agents in the beginning but what would you do now? Would you keep making them overwork and wear out or hire more support agents to expand your team?

In either way, you might end up losing more than you invested and expected in return. Here’s how.

If you make your small support team over-work and incentivize them, they’re still likely to make more errors. Afterall, they are humans and not machines! With this rise in human errors, your customer satisfaction rate may drop and deprive you of some high-value customers over time.

If you hire more support agents, you may succeed in keeping the customer satisfaction rate intact but at a huge cost. A team of say 30 agents will force you to shell out a much bigger amount as salary than a team of just 5. Simple Maths! This will lead to a drop in your ROI and profitability margins which you won’t want.

6. Convenient Service, More Efficiency

With a reduction in the redundant tasks through B2B portal development, your support team gets more time to focus on the big picture. They can focus more on big issues and queries instead of answering redundant questions and handling repetitive tasks manually. This helps manage customers better and handle tasks more efficiently.

Besides, when customers get what they want without much hassle, they welcome it. Thus, with B2B portal development; you can also enrich your customer experience with easy and speedy self-service.

Features to Consider During B2B Portal Development

There are a number of ready-to-integrate B2B portal development solutions available in the market. While they may fit some organizations, they may not fit others. This is where a custom B2B portal comes into the picture. A custom portal caters to your exact business needs and helps you optimize your business operations.

However, there are a few common features that you may consider while developing a custom portal or picking a ready-to-integrate portal.

1. Easily Navigable Product Catalog & Services Display

The portal should make it easy to display your products and services to your current and new customers. It should be available and running 24x7 for customers to check out the available products and services with easy navigation.

2. Hassle-Free Communication

Your portal should facilitate an easy communication between your customers and your organization. There should be varied ways to connect including chat bots, tickets, etc.

3. Multiple Payment Gateways

There should be the freedom to make payments directly from within the portal when they log in. Further, there should be a choice between multiple payment options to pick from.

4. Better Insights

If you don’t analyze your user data, you can better your products or services. The portal you pick should give an exhaustive view of users’ data like preferences, demands, common queries, etc. This information will help you upsell your products as well as tailor them according to the changing customers’ demand.

5. Security

Whether you create a B2B web portal development as an extension of your CRM or keep it independent of your CRM, it should be secure. The database should remain on your servers to ensure the security is intact.

If you are looking to enhance security with B2B portal development, our customer portal can help you out. If you want, you can also customize it to fit your business needs.

CRMJetty - Avail of the Best B2B Portal Development Services

Now that you know how B2B portal development can give wings to your B2B business, it’s time to get one ready. If you are looking for a B2B web portal solution, you are at the right place. We, at CRMJetty, provide a ready-to-integrate customer portal solution that you can integrate and start off.

Our developer team can also customize the portal to fit your business needs better. Even if you have completely different portal requirements, we’ve got you covered. Our developer team can render B2B web portal development services to get you a portal from ground up exclusively for your organization.

Let’s join hands to build the best B2B portal for your business!

Serving customers with a hassle-free solution that solves their queries, manages their orders, and helps carry out other activities is the key to keep them happy. One that is essential. 

After all, it's the customers that make up your business. It's necessary that you fulfill their demands, provide exceptional service, and solve their problems. 

If they like your service and products, there are high chances of them returning back to you. If they don't, you might lose a customer. 

So, the question is, how can you provide them with a better service and quality products?

Web Portal Solutions! 

A web portal can act as their self-support and your digital support team. It can help you provide your customers with the best services and support without a human support team. 

Let us see how. 

• Increase Customer Retention

With a web portal, you can create support tickets, live chats, and schedule appointments with customers. Customers can learn about their order and ticket status. They can chat with the support team directly from the portal and clear their doubts or queries. Along with this, FAQs, documents, and how-to guides can help customers solve basic queries. 

Web portal development will streamline your operations. It will free your support team of unnecessary tasks and help retain customers. In short, your support team can work efficiently, and provide better customer service.

• Security

Data security is the most crucial factor. This is also the reason behind customers' hesitation to share data with businesses. Customers avoid sharing data with businesses. To curb it, many businesses use highly encrypted solutions to ensure customers of safe and secure data. 

Web portal solutions, for example, use the latest security standards. They come up with two-way encryption so that no one can retrieve the data. Additionally, they use market standards for purchases and payments to keep data secure.

• Custom Features

A custom portal development can help you customize your solution according to your requirements. You can add features like payment, invoices, quotations, accounting, and more. 

Web portals can help your customers to pay directly from the portal. Vendors can generate invoices and pay their remaining amount.

Along with it, you can assign role-based access so that no one without authority can access or manipulate the data. In addition to all these, web portals can help you conduct customer surveys. You can ask them for their problems in retrieving data or the features they would like to have in the portal. Similarly, you can do so for your employees, partners, and others. 

• Branding

Visibility is a sure-shot way to build a brand. You can do so with a custom web portal. With an intuitive logo, theme, UI/UX, consistent look and feel, web portals can help you with brand building. 

They not only provide a smooth experience and attractive designs but help build your reputation. 

Customer engagement is also another way for brand building. So along with consistency, they provide features like forums, discussion groups, and a knowledge base for engagement. 

• CRM Integration

No one likes handling multiple solutions—a CRM, a separate portal, and so on. 

Therefore, web portal development companies provide you with custom web portal solutions to integrate with your CRM. 

A custom solution has all the features and syncs well with your CRM. It makes sure that there's a single login point so that no one needs to go through multiple logins. Besides, any changes in the CRM reflects in the portal and vice versa. It means that you don't need to worry about rework or rechecking.

Wrapping Up

Web portal solutions can be your true companion in attracting and retaining customers. They can help you serve customers in a better way. A custom web portal will ensure that your customers don't have a bad experience.

The use of web portals varies according to the industry. For example, a university would have a portal with different access points: One for their students to register for classes and check their schedules. Another access point would be for faculties to manage attendance, submit grades, and so on.

Despite the nature of the industry, they prove useful in every business spectrum. They help businesses, including customers and staff to manage their workflows, contact information, and human resources affairs. That also includes documents, communication, and support.

A web portal, as whole, provides a structure to organize the content. It encourages visitors to engage more through blogs, comments, or social media.

In other words, it’s a bridge that joins customers to businesses. It covers the distance between user expectations and the actual services provided. 

This is the reason why many businesses are adopting web portal development. And the sole reason why web portal development services are in huge demand.

Let us find out more about it.

Benefits of Web Portal 

• Improves Interaction

Customers can use web portals to manage their activities. Instead of providing support through emails and calls that are quite tedious, businesses can help them virtually 24*7 without being present. 

As customers can sort the common queries, it would encourage them to engage more, resulting in better interactions. A smooth system like this can delight customers and help bring them back to your business. 

• Enhance Awareness

The internet is the biggest market for business and updates nowadays. The increase in competition of the business helps to improve strategies. Social media platforms help business organizations to recognize the current market and trends. By providing the latest information about the market, business services, and other knowledge guides, you can create awareness in your customers. 

With blogs and guides, you can keep updating them with the latest stuff. By engaging with the features, they can learn about the latest trends and technological advancements.

• Offering a single sign-in for a variety of applications

One of the essential business requirements is to have single access to handle entire business operations. Businesses often look for solutions that can sync the information between different modules and applications.

Hence, you should go for web portal development. Portals integrate with different business applications and prove useful in streamlining the process.

They offer you and your customers with ease of services. 

• Offers improved customization

Web portals are often useful for enhancing personalization. They even help customize various tools. With portals, customers can avail the best of services. They can give feedback on the kind of services they are looking for. This can then help businesses with customization. 

For example, if they know what a customer likes or dislikes, or what they mostly order, they can provide personalized recommendations. 

Even designs of portals are unique and make the interface user-friendly. Customers can customize their web portal look. If they want a news section on the dashboard, they can add it. If they don't, they can remove it. This customization services would help customers to avail services in a simple way.

• Provides services to a diverse domain

The main benefit of a web portal development is in the domain. The portal is the entry point for your customers to enter your website. And the domain would help customers find you from thousands of similar websites on the internet.

So, use a domain-specific portal. It would enhance your visibility. 

• Bringing visitors

Development companies implement a high-class web portal development service with specialists in development and technologies. These experts would make sure the portal is perfect to every inch, according to user expectations. This satisfaction would be the key to attract more visitors. It would ensure business with a constant increase in sales and profits.

End Words

Web portal development helps companies to increase visitors and earn profits. It can improve online presence and brand building. 

Portal can further aid in improved interaction between customers and businesses. There are numerous benefits of having a portal.

If you don't have a portal, you must get it developed now.

Partner with a company that provides web portal development services.

Summary

This article provides information about the benefits of a portal and how a custom one made using web portal development service can give you a solution that is worthy of your business. 

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