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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding - Mary Jo Hatch, Majken Schultz
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
by: (author) (author)
Format: ebook
ISBN: 9780470245361 (0470245360)
Publisher: Jossey-Bass
Pages no: 288
Edition language: English
Category:
Business
Bookstores:
Other editions (2)
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding - Mary Jo Hatch, Majken Schultz
Taking Brand Initiative - Mary Jo Hatch, Majken Schultz
Books by Mary Jo Hatch
Organization Theory: Modern, Symbolic and Postmodern Perspectives - Mary Jo Hatch, Ann L. Cunliffe
The Three Faces Of Leadership: Manager, Artist, Priest - Mary Jo Hatch
The Expressive Organization: Linking Ide... The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand - Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
Organizational Identity: A Reader (Oxford Management Readers) - Mary Jo Hatch
Organizations: A Very Short Introduction - Mary Jo Hatch
Organization Theory: Modern, Symbolic, and Postmodern Perspectives - Mary Jo Hatch
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding - Mary Jo Hatch, Majken Schultz
Books by Majken Schultz
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand - Majken Schultz
The Expressive Organization: Linking Ide... The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand - Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
Corporate Branding: Purpose/People/Process - Majken Schultz
Constructing Identity in and Around Organizations - Majken Schultz, Steve Maguire, Ann Langley, Haridimos Tsoukas
On Studying Organizational Cultures - Majken Schultz
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding - Mary Jo Hatch, Majken Schultz
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