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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding - Mary Jo Hatch, Majken Schultz
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
by: (author) (author)
Format: hardcover
ISBN: 9780787998301 (0787998303)
Publisher: Jossey-Bass
Pages no: 266
Edition language: English
Category:
Business
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Other editions (2)
Books by Mary Jo Hatch
Books by Majken Schultz
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