The Advertising Effect: How to Change Behaviour
by:
Adam Ferrier (author)
Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world...
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Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
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Format: Paperback
ISBN:
9780195593921 (0195593928)
ASIN: 0195593928
Publish date: 2014-07-01
Publisher: Oxford University Press
Pages no: 240
Edition language: English
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