The Art of Rhetoric continues to be regarded by many as the single most important work on the art of persuasion. As democracy began emerging in 5th-century Athens. public speaking and debate became an increasingly important tool to garner influence in the assemblies. councils. and law courts of ancient Greece. In response to this. both politicians and ordinary citizens became desperate to learn greater skills in this area. as well as the philosophy behind it. This treatise was one of the first to provide just that. establishing methods and observations of informal reasoning and style. and has continued to be hugely influential on public speaking and philosophy today...