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The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight - Andrew Richard Albanese
The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight
4.00 10
Little did Apple know when it introduced the iPad in 2010 that it would be setting itself up to land in federal court on price-fixing charges. This blow-by-blow account charts how five of America’s six largest publishers, afraid that bookselling powerhouse Amazon's $9.99 price for Kindle e-books... show more
Little did Apple know when it introduced the iPad in 2010 that it would be setting itself up to land in federal court on price-fixing charges. This blow-by-blow account charts how five of America’s six largest publishers, afraid that bookselling powerhouse Amazon's $9.99 price for Kindle e-books would undermine the industry, spent a few frantic weeks in early 2010 deep in negotiations with Apple to introduce a new business model for e-books, just in time for the launch of the iPad and the iBookstore. The catch is, it all may have been illegal. From Publishers Weekly senior writer Andrew Richard Albanese comes the story of how the e-book business changed in a heartbeat. Based on voluminous evidence gathered for Apple's trial, it is the story of how corporate titans fought it out behind the scenes and why the case matters to anyone who has ever bought an e-book.
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Format: kindle
ASIN: B00DH8JCOC
Publisher: Publishers Weekly
Pages no: 58
Edition language: English
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Community Reviews
EricCWelch
EricCWelch rated it
4.0 Lessons in Self-Destruction
I suppose everyone who follows the book business now has made some kind of judgment about the tug-of-wat between Apple, Amazon, and the legacy publishers. (Full disclosure: I got $145 in the ebook settlement, which was used immediately to get more ebooks through Amazon.) Some people seem to adore Ap...
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