The Hidden Persuaders
by:
Vance Packard (author)
Advertising was nothing new, but the psychological intricacy and sophistication in it was ratcheted up significantly. Using Freud, Jung, and whatever other foundation proved workable, social scientists and psychoanalysts honed their skills to develop an ever-growing repertoire of tricks that...
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Advertising was nothing new, but the psychological intricacy and sophistication in it was ratcheted up significantly. Using Freud, Jung, and whatever other foundation proved workable, social scientists and psychoanalysts honed their skills to develop an ever-growing repertoire of tricks that would induce us all to spend and consume at ever-higher levels.
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Format: Mass Market Paperback
ASIN: B000GRSYR8
Publish date: 1964
Publisher: Pocket Books
Edition language: English
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