The Invisible Touch: The Four Keys to Modern Marketing
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
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Format: hardcover
ISBN:
9780446524179 (0446524174)
Publish date: November 1st 2005
Publisher: Warner Books
Pages no: 256
Edition language: English