“A must-read for aspiring and ambitious communications professionals around the world”Bart De Vries, President, IPRA“If you are a CEO or work in marketing and communications, this book is a must-read.”Jamal Al Mawed, Rolls-Royce Motor Cars Limited, UAE"'The Little Black Book of PR' is a great balance of breadth and depth. Being comprehensive and insightful by turn, I recommend it not just for anyone in PR but anyone involved in any form of organisational communication.”Muhammad Karim, TRT World, Turkey “Often the sign of great PR is when it goes unnoticed. In between the covers of this ‘Little Black Book’ you’ll find the strategic communications thoughts and practical PR advice from some of the industry’s most experienced, top operators – and for those hoping to excel in PR, this should not go unnoticed.”Andrew Widger, Pfizer, UK“Compelling, engaging, and brimming with insights by some of the world’s brightest and most experienced PR professionals, it will take you on a journey to new PR horizons and introduce you to ideas that can help you and your clients be even more successful in a world of constant change.”Irina Pashina , SAP SE, GermanyAbout the Little Black Book of PR:The Little Black Book of PR, gathers the views of a selection of international industry experts and thought-leaders from the field - each of whom share their hands-on insight in stand-alone chapters on key areas.Whether you are an industry professional, academic, entrepreneur, business owner, or student at any stage of your career: then this book will get you up to speed with what’s going on in the field right now – with a series of no-nonsense facts, stats, explanations, case-studies, and frameworks.Contributors: Mary Jo Jacobi: An IntroductionProfessor Jonathan A.J Wilson PhD: Psychoanalytical and Brand-Driven PR Strategies for a Connected WorldTomas Jensen: Communications in Heterogeneous MarketsAndre Manning: Measurement and Accountability: Be a Master of MetricsThierry Nicolet: Global PR Processes, Tracking, Measurement and Reporting – An Insights into What is Common Sense and WorksDonald Steel: Crisis Communications, Social Media and Snake Oil SalesmanPiers Schreiber: Reputation Management in an Age of CybercrimePatrick Jephson LVO: When the Boss is the BrandAlex Malouf: Practicing Communications in an Emerging Market – Lessons From the GulfHubert Grealish: The New Rules of Social Entrepreneurship Sietse Bakker: Events for PR and PR for Events in an Increasingly Virtual Reality