The Macintosh Way
by:
Guy Kawasaki (author)
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
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Format: paperback
ISBN:
9780060973384 (0060973382)
Publish date: September 28th 1990
Publisher: HarperCollins
Pages no: 209
Edition language: English