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The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry [An article from: Journal of Air Transport Management] - C.-H. Lin, D.T. Kao, S.C. Chuang, P.H. Wu
The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry [An article from: Journal of Air Transport Management]
by: (author) (author) (author) (author)
Format: Digital
ASIN: B000RR9PGQ
Publisher: Elsevier
Pages no: 2
Edition language: English
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