logo
Wrong email address or username
Wrong email address or username
Incorrect verification code
The Power of Habit: Why We Do What We Do in Life and Business - Charles Duhigg
The Power of Habit: Why We Do What We Do in Life and Business
by: (author)
3.58 455
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble... show more
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.  They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.  Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.  Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
show less
Format: hardcover
ISBN: 9781400069286 (1400069289)
ASIN: 1400069289
Publisher: Random House, Inc.
Pages no: 286
Edition language: English
Bookstores:
Community Reviews
Musings/Träumereien/Devaneios
Musings/Träumereien/Devaneios rated it
4.0 Chi Kung Ritual: "The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg
(original review, 2012)I was just thinking earlier this week about the 4 dimensions of rituals that Mervin Verbit, a sociologist, wrote about: content, frequency, intensity and centrality. And, although he was talking more about religious rituals, I think they apply to most other kinds of rituals in...
Nerdy Bookshelf
Nerdy Bookshelf rated it
3.5 The Power of Habit by Charles Duhigg
I recently went to Barnes & Noble to buy some books for my birthday. I found a table that had a buy 2 get 1 free deal, but you had to pick books on the table. Immediately I knew two books I wanted. I had no idea what I wanted for the third book. So I meandered around, picked up a few different b...
theatreloverslittlebooknook
theatreloverslittlebooknook rated it
4.0 The Power of Habit: Why We Do What We Do in Life and Business
great book very informative (cue, routine ,reward
Ryan DeJonghe - The Avid Reader
Ryan DeJonghe - The Avid Reader rated it
5.0 The Power of Habit: Why We Do What We Do in Life and Business
Books like this make my cerebellum tingle in delight. (Well, technically I guess that would be the Temporal Lobe of my Cerebral Cortex, but that doesn’t sound as catchy; nor am I a brain-specializing scientist—but I digress). All that to say this: this is a well-written book that makes science inter...
Holly
Holly rated it
0.0 The Power of Habit by Charles Duhigg
We all have habits, but how do we form them? How may we change the habits we already have? Charles Duhigg in his book, The Power of Habit: Why We Do What We Do in Life and in Business, describes the habit loop, why habits are hard to break, and the best way to make progress with changing a habit. Fi...
Books by Charles Duhigg
On shelves
Share this Book
Need help?