The Public Relations Writer's Handbook: The Digital Age
by:
Merry Aronson (author)
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses,...
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The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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Format: hardcover
ISBN:
9780787986315 (0787986313)
Publish date: in the year 2007 was published
Publisher: John Wiley ..."/>
Pages no: 368
Edition language: English
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