The Secret of Chanel No. 5: The Intimate History of the World's Most Famous Perfume
The unauthorized biography of the world's most famous, seductive, and successful perfume With its rich golden hue, art deco–inspired bottle, and timeless, musky scent, Chanel No. 5 is the world's bestselling perfume. Reverently known among industry insiders as le monstre—the monster—it is... show more
The unauthorized biography of the world's most famous, seductive, and successful perfume With its rich golden hue, art deco–inspired bottle, and timeless, musky scent, Chanel No. 5 is the world's bestselling perfume. Reverently known among industry insiders as le monstre—the monster—it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance, introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions of devoted consumers? The Secret of Chanel No. 5 is Tilar J. Mazzeo's far-ranging and fascinating search beyond the stuff of legend to uncover the full story of No. 5's creation, iconic status, and extraordinary success. Mazzeo goes back through time and deep into the life of Coco Chanel, the brilliant, controversial, and steel-willed businesswoman at the heart of the fragrance. She takes readers to the rose plantations and celebrated jasmine fields where the perfume begins and then to the laboratories and boardrooms where scent and sex are forever intertwined. And she travels to the heart of the Chanel empire: 31 Rue Cambon, Coco Chanel's flagship boutique, where six decades ago American GIs stormed the counters to possess the magical elixir that captured the luxury and romance of Paris for their girls back home. A blend of evocative history and thoughtful research, here is a glittering account of where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel No. 5.
Publish date: November 9th 2010
Pages no: 304
Edition language: English
The reason I picked up The Secret of Chanel No. 5: The Intimate History of the World's Most Famous Perfume is that I really enjoyed Mazzeo's book The Hotel on Place Vendome. One of the stories told in The Hotel on Place Vendome provides an insight into the life of Coco Chanel and a brief glimpse i...
This was an interesting book that I found pretty much by serendipity. I learned one or two things along the way not only about Chanel (the lady and the perfume) but also about the perfume industry itself. This book does two things. One, it provides a biography of Coco Chanel, the fashion designer of...