The Tipping Point: How Little Things Can Make a Big Difference
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new...
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Format: paperback
ISBN:
9780316346627 (0316346624)
ASIN: 316346624
Publish date: January 7th 2002
Publisher: Back Bay Books
Pages no: 304
Edition language: English
Great explanation on how social epidemics work: how books become bestsellers, how products get viral and even how crime rates fall. The chapteer about smoking is particularly informing, as it brings light to a lot of vulgar misconceptions about drug use.
I kept thinking about the concepts in this book long after I put it down. While the examples from epidemiology were familiar to me, the application of similar analysis to the spread of other types of epidemics, from fashion trends to the sales of a particular book, was enlightening. A f...
~~Moved from GR~~ The Tipping Point by Malcom Gladwell This is a brilliant and fantastically well-written popular science account of the importance of networks and complexity in our everyday lives. Even though I do research in this area, the narrative grabbed and held my attention. Every concept...
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