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The Tipping Point - Malcolm Gladwell
The Tipping Point
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3.67 15
The Barnes & Noble Review Why did crime in New York drop so suddenly in the mid-'90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read?... show more
The Barnes & Noble Review Why did crime in New York drop so suddenly in the mid-'90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? Malcolm Gladwell, a staff writer for The New Yorker, has been studying trends like these for years and has written several articles for the magazine that have developed into his new book, The Tipping Point. According to Gladwell, the Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start an epidemic of the flu, so too can a small but precisely targeted push start a fashion trend or cause the popularity of a new restaurant to take off overnight or cause crime or drug use to taper off. In The Tipping Point, Gladwell shows how very minor adjustments in products and ideas can make them more likely to become immensely popular. He reveals how easy it is to cause group behavior to tip in a desirable direction by making small changes in our immediate environment. Gladwell introduces us to the particular personality types that are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious. He also visits a religiouscommune,a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. This is a book that should be read by everyone in business, politics, marketing and advertising, as well as by anyone interested in trends, fashion,
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Format: hardcover
ISBN: 9780316316965 (0316316962)
Publisher: Little, Brown and Company
Pages no: 288
Edition language: English
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Book Thoughts
Book Thoughts rated it
4.0 Review of The Tipping Point by Malcom Gladwell
Another though-provoking book from Malcom Gladwell. I really enjoy his ability to look at ideas from a different perspective than conventional wisdom. I am not sure I buy all of his conclusions from this one, but his anecdotes and stories are both fun and informative.
Mommy, am I cult?
Mommy, am I cult? rated it
4.0 The Tipping Point
Great explanation on how social epidemics work: how books become bestsellers, how products get viral and even how crime rates fall. The chapteer about smoking is particularly informing, as it brings light to a lot of vulgar misconceptions about drug use.
Amber's Thoughts
Amber's Thoughts rated it
0.0 The Fascinating Science of the Spread of Ideas
I kept thinking about the concepts in this book long after I put it down. While the examples from epidemiology were familiar to me, the application of similar analysis to the spread of other types of epidemics, from fashion trends to the sales of a particular book, was enlightening. A f...
bookaneer
bookaneer rated it
4.0 Connectors
~~Moved from GR~~ The Tipping Point by Malcom Gladwell This is a brilliant and fantastically well-written popular science account of the importance of networks and complexity in our everyday lives. Even though I do research in this area, the narrative grabbed and held my attention. Every concept...
Jenny's Book Bag
Jenny's Book Bag rated it
4.0 The Tipping Point: How Little Things Can Make a Big Difference
Loved it!
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