Treadside Manner is a compilation of business advice and stories from the first 26 years of my career in the personal training industry.

From foreword by Dax Moy: Quite simply, Greg is one of the most experienced trainers in the world having clocked up tens of thousands of client contact hours over more than 30 years in-the-trenches as a fitness professional and, during this time has managed to maintain an open mind and an open heart to new ideas, concepts and practices as they brush up against this adolescent industry of ours.

Better yet, he's managed to remain a thoughtful, humble and generous individual who's still passionately in love with what he does and those he does it for which, in an industry of increasing cynicism sets him apart from fully 99% of trainers who often fall more in love with the marketing practices associated with being a trainer than with being a trainer itself.

Lest you think this some 'old boys network' backslapping going on here, I must admit to only having met Greg face to face for the first time about 6 weeks ago and before then only ever having known him through Facebook and online communities. We've never done the 'my good friend' cross referrals and affiliate-thing so common among strangers these days and have never gained financially from exposing a single product to our 'lists' either (I always wonder why we call our tribal communities 'lists' and depersonalize them when we are supposed to be about 'personal' training).

Yet despite our personal acquaintance only having been made recently, I feel a deep abiding respect and trust for the man who I've seen share of himself so selflessly and consistently over the past 5 years I've watched him online (Yes Greg, I've watched you!) : )

That's why I'm really pleased to be part of his latest offerings to help the profession to remember (or to recognize for the first time) the amazingly important and powerful role we play in our clients and how it's often the small things (which really aren't that small) that tend to make the biggest impact on the lives we touch during the course of our working lives.

Greg shares the teachings of literally decades of experience through a series of reflections on conversations that have often occurred during the treadmill warm-up portion of his training sessions, an often overlooked element by junior trainers, and reveals not-so-secret secrets, strategies, skills and the 'special sauce' that has created client retention that averages 20 years and more.

I urge you to read Greg's stories. Not just some, but all, as buried within the lines of each one is a prescription for making both a great living and a great difference in what is arguably the most important profession in the world.

Being a trainer is easy these days. A weekend certification and you're well on your way to earning a decent living. Yet being a GREAT trainer is, as my nan used to say 'a different kettle of fish' (I think Greg may have taught her that when she was a little girl… Just joking Greg!) and is a mix of both art and science. This may not be a science-based book, but the art that Greg shares will dramatically transform your career… if you apply it.

- Dax Moy
The UK's Leading Personal Training Coach
Author Of 'The MAGIC Hundred Goal Achievement Program'