For almost half century (1931–80), the Duke University laboratory of J. B. Rhine and his colleagues formed the epicenter of research of parapsychology. In fact, Rhine not only coined the term "parapsychology" himself; he almost single-handedly created the methodology and procedures in this controversial field. Stacy Horn's Unbelievable ventures into the realm of concepts such as ESP and psychokinesis "that the Rhine lab tested experimentally, but still remain controversial after all these years. Despite widespread skepticism, Duke parapsychology research attracted the interest of notables including Albert Einstein, Richard Nixon, Aldous Huxley, Carl Jung, and Russian Cold War leaders. An exceptionally interesting tour through paranormal history.