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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy - Thomas J. Reynolds, Jerry C. Olson
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
by: (author) (author)
Format: kindle
ASIN: B000SMF62M
Publisher: Psychology Press
Pages no: 466
Edition language: English
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Books by Jerry C. Olson
Books by Thomas J. Reynolds
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