Vince Barabba has had an unusual career in political campaign survey research, business market research, intelligence gathering, and knowledge and strategy development. He has helped Governors, Congressmen and US Presidents – as well as the Boards of several of America’s leading corporations – take some critically important decisions. In each role, he has taken plenty of those decisions himself.Founder and Chairman of the Board of Market Insight Corporation, Vince was until 2003 the General Manager, Corporate Strategy and Knowledge Development of General Motors, where he conceived and devised OnStar and MyProductAdvisor. He twice served as Director of the U.S. Bureau of the Census (the only person to have been appointed by Presidents of different political parties) and was also Manager of Market Research for the Xerox Corporation and Director of Market Intelligence for Eastman Kodak. Vince has been inducted into the Market Research Hall of Fame. He has received the AMA's Parlin Award for leadership in the application of science to marketing research and the MIT/GM Henry Grady Weaver Award for individuals who have contributed the most to the advancement of theory and practice in Marketing Science.