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Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information - Vincent Barabba, Gerald Zaltman
Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
by: (author) (author)
Format: hardcover
ISBN: 9780875842417 (0875842410)
Publisher: Harvard Business School Press
Pages no: 294
Edition language: English
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Books by Gerald Zaltman
Books by Vincent Barabba
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