Gender is a business issue, not a women’s issue.Never before has there been such a confluence of international attention to the economic importance of women. Their position as consumers, employees and leaders is being recognised as a measure of health, maturity and economic viability. They are becoming central to labour market solutions to the challenges of an ageing workforce, falling birth rates and skill shortages. Countries and companies are urgently seeking policies to enable women to fulfil their potential.Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Women today are a majority of the talent pool and make up to 80% of consumer purchases. This powerful new book brings together in a single, concise volume the multiplicity of opportunities available to companies that really understand what motivates women in the global workplace and marketplace.Book Benefits:Understand WHY companies that adapt to women will become all-round employers of choice, as well as more effective 21st century marketersGet a step-by-step guide, designed for managers, on HOW to drive growth by drawing on the complementary strengths of men and womenSee why many current approaches to gender have not worked and why we need a new perspective, recognising that women are both equal and different.Compare policies and approaches around the world, with surprising resultsHear from business leaders such as Niall FitzGerald (Reuters), Carlos Ghosn (Renault/Nissan) and Anne Mulcahy (Xerox) on the gender issueThe optimisation of women’s talents will boost business performance. Taking action to achieve this will require sustained courage and commitment from today’s corporate leaders. This is an opportunity not to be missed.It is time for CEOs to get serious about sex.