I don’t believe art has to be a mad struggle to fill yourself with inspiration and then produce something before the enthusiasm drains away, or that artists necessarily have to become poor or crazy. I think smart people can use creativity responsibly, harnessing it into stable systems that produce reliable and measurable effects. But I expect more from you. Because you’re f#cking awesome.
With clever planning, you can generate far more income than you need, completely sever the connection between time and money, and become a one-person super patron and champion of Important Things.
I can teach you a lot about how to start a creative business, how to attract clients, charge high prices, build a platform, sell yourself like a rockstar, become a media darling and make a lot of money. But all that stuff will be so much easier if you make something that matters.
A couple years ago “make epic shit” was the groundbreaking catchphrase – but it really just means be innovative and make amazing, interesting and novel stuff that gets noticed. But it isn’t enough to grow a successful business. You have to do something that matters to other people. You have to make stuff that transforms lives, melts hearts, inspires souls, and shifts paradigms.

This book will get you started.