WHY YOU SHOULD READ THIS GUIDEYou know you need killer content. But how do you justify asking your CEO, CMO and CFO for a bigger content budget? How do you determine which content works and which doesn’t? In the guide that follows, we’ll talk about content marketing’s return on investment (ROI), with specific information on defining and measuring ROI, so you can speak confidently about your content campaigns’ successes at your next marketing budget meeting.INTRODUCTIONWhen we think of ROI, we think in terms of hard numbers. Your CEO, CFO and CMO might want to know how your content marketing efforts weigh-in in terms of costs, profit, revenue and pipeline growth, but because content marketing offers so many “soft” benefits, it can be difficult to communicate content ROI to the C-suite.