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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements - Robbin Phillips, Greg Cordell, Geno Church, Spike Jones, Paul Strikwerda
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
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Develop and harness a powerful, sustainable word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments... show more
Develop and harness a powerful, sustainable word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement. Describes 10 lessons to master and create a powerful, sustainable movement. The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs.
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Format: Audible Audio Edition
ASIN: B006PPFPWC
Publisher: John Wiley & Sons, Inc.
Edition language: English
Bookstores:
Books by Robbin Phillips
Books by Greg Cordell
Books by Geno Church
Books by Spike Jones
Books by Paul Strikwerda
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