At Brains on Fire, Greg is not only a principal, but he's also our conduit for inspirational energy. (We don't call him our Chief Inspiration Officer for nothing.) He's a visionary. A philosopher. He gets employees and clients excited about what could be and then finds ways to make it happen. And Greg is constantly figuring out how to take the tired and make it inspired - across all industries and across all brands.Cordell has developed creative solutions for companies that include Coca-Cola, Yakima, BMW, Don Pablo's Mexican Restaurants, Applebee's, the brands of Confluence Watersports and Best Buy. His work has been used as the backdrop for an American President's war on drugs and added crazy-big numbers to national brands' bottom lines. He also consistently gets high praise when he speaks at events like AIGA gatherings, statewide PRSA conferences and private corporate events.