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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements - Robbin Phillips, Spike Jones, Greg Cordell, Geno Church
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
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Develop and harness a powerful, sustainable word-of-mouth movementHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments... show more
Develop and harness a powerful, sustainable word-of-mouth movementHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.Develop and harness a powerful, sustainable, word-of-mouth movementDescribes 10 lessons to master and create a powerful, sustainable movementThe Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
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Format: hardcover
ISBN: 9780470614181 (0470614188)
ASIN: 470614188
Publisher: Wiley
Pages no: 224
Edition language: English
Category:
Non Fiction, Business
Bookstores:
Other editions (5)
Books by Robbin Phillips
Books by Greg Cordell
Books by Geno Church
Books by Spike Jones
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