Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
If you ve ever given in to your child s plea for a particular branded toy or breakfast cereal, bought a book just because it was on the best-seller list, swooned over the latest teen idol sensation, slept with your iPhone tucked cozily between you and your sleeping partner, liked something on...
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If you ve ever given in to your child s plea for a particular branded toy or breakfast cereal, bought a book just because it was on the best-seller list, swooned over the latest teen idol sensation, slept with your iPhone tucked cozily between you and your sleeping partner, liked something on Facebook, signed up for a loyalty card, or stashed a little bottle of anti-bacterial hand gel in your purse, then you ve been brandwashed. Marketing visionary Martin Lindstrom knows this because he has been on the front line of the branding wars for over 20 years, and in Brandwashed he turns the spotlight on his own industry and exposes the full range of psychological tricks and traps todays marketers and advertisers use to obscure the truth, manipulate our minds and persuade us to buy
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Format: paperback
ISBN:
9780749465049 (0749465042)
Pages no: 288
Edition language: English
Category:
Non Fiction,
Science,
Business,
Economics,
Culture,
Sociology,
Psychology,
Social,
Social Science,
Design,
Social Media
This is one gread read for people interested in marketing, behavioural studies, psychology etc. A number of things already published elsewhere but there is also a lot of new good illuminating stuff incorporated.Q:1. Buy Buy Baby - When companies start marketing to us in the womb2. Peddling Panic and...
When I first started reading this book, I assumed (foolishly, in hindsight) that none of it was going to apply to me. Brands to me mean clothes and aside from the one pair of Nikes I own, I don’t wear name brand clothes. After I started reading it, however, I started thinking about all the brands ...
This was an interesting read, all about how we're persuaded into buying things. How a company makes easy links for us to choose products and then encourages us to unthinkingly go along with their choices. It asks us to look at our habits and decide if we're happy being led or whether we should que...
A wonderful, outstanding book full of insight into how marketing pervades every aspect of our lives.
Some scary stuff in here about how the marketing mind thinks! Read and learn!
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