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David A. Aaker's Books back

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Brand Relevance: Making Competitors Irrelevant - David A. Aaker
Brand Relevance: Making Competitors Irrelevant
by David A. Aaker (author)
format: kindle pages: 401
language: English
ASIN: B004H4XLJ2
Brand Leadership - David A. Aaker, Erich Joachimsthaler
Brand Leadership
by David A. Aaker (author), Erich Joachimsthaler (author)
publisher: Free Press publish date: March 6th 2000
format: hardcover pages: 351
language: English
ISBN: 0684839245 (9780684839240)
Brand Equity & Advertising: Advertising's Role in Building Strong Brands - David A. Aaker, Alexander L. Biel
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
by David A. Aaker (author), Alexander L. Biel (author)
publisher: Psychology Press publish date: October 31st 2013
format: ebook pages: 432
ISBN: 1317759826 (9781317759829)
Marketing Research - David A. Aaker
Marketing Research
by David A. Aaker (author)
publisher: Wiley. The autho..." /> publish date: in the year 2006 was published
format: hardcover pages: 792
language: English
ISBN: 0470050764 (9780470050767)
From Fargo to the World of Brands: My Story So Far - David A. Aaker
From Fargo to the World of Brands: My Story So Far
by David A. Aaker (author)
publisher: Iceni Books publish date: November 15th 2005
format: hardcover pages: 448
language: English
ISBN: 1587364948 (9781587364945)
Advertising Management - David A. Aaker
Advertising Management
by David A. Aaker (author)
publisher: Prentice Hall publish date: November 1st 1991
format: hardcover pages: 593
language: English
ISBN: 0130141011 (9780130141019)
Spanning Silos: The New CMO Imperative - David A. Aaker
Spanning Silos: The New CMO Imperative
by David A. Aaker (author)
publisher: Harvard Business Review Press publish date: September 16th 2008
format: hardcover pages: 217
language: English
ISBN: 1422128768 (9781422128763)
Managing Brand Equity - David A. Aaker
Managing Brand Equity
by David A. Aaker (author)
publisher: Free Press publish date: September 9th 1991
format: hardcover pages: 299
language: English
ISBN: 0029001013 (9780029001011)
Three Threats to Brand Relevance: Strategies That Work (J-B Short Format Series) - David A. Aaker
Three Threats to Brand Relevance: Strategies That Work (J-B Short Format Series)
by David A. Aaker (author)
publisher: Jossey-Bass publish date: April 3rd 2013
format: kindle pages: 52
language: English
ASIN: B00C7P4I2W
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