Die 22 unumstößlichen Gebote des Marketing.
by:
Al Ries (author)
Jack Trout (author)
Format: paperback
ISBN:
9783548700182 (3548700187)
Publish date: March 1st 2001
Publisher: Econ Tb.
Edition language: Deutsch
A short and concise way to teach the laws of marketing. It's full of examples though I would beg to differ with the law of line extension as the author was totally against it. Nevertheless, a wonderful book.