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Jack Trout
Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one... show more

Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.
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Jack Trout's Books
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk - Al Ries, Jack Trout Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace - Al Ries, Jack Trout Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin Bottom-up Marketing - Al Ries, Jack Trout Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition - Al Ries, Jack Trout In Search of the Obvious: The Antidote for Today's Marketing Mess - Jack Trout Differentiate or Die: Survival in Our Era of Killer Competition - Ron Marks, Rivkin Steve, Jack Trout, Steve Rivkin The Power of Simplicity - Jack Trout, Steve Rivkin The 22 Immutable Laws Of Marketing In Asia - Al Ries, Jack Trout Marketing De Abajo Hacia Arriba: LA Tact... Marketing De Abajo Hacia Arriba: LA Tactica Dicta LA Estrategia (Bottom-Up Marketing) - Al Ries, Jack Trout Positioning: The Battle for Your Mind - ... Positioning: The Battle for Your Mind - Jack Trout Horse Sense: How to Pull Ahead on the Business Track (Plume) - Al Ries, Jack Trout The 22 Immutable Laws of Marketing - Al Ries, Jack Trout Jack Trout on Strategy - Jack Trout Repositioning: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland, Jack Trout Big Brands, Big Trouble: Lessons Learned the Hard Way - Jack Trout A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius - Jack Trout
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Recently added on shelves
The 22 Immutable Laws Of Marketing - Al Ries, Jack Trout
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk - Al Ries, Jack Trout
Bottom-up Marketing - Al Ries, Jack Trout
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace - Al Ries, Jack Trout
The 22 Immutable Laws Of Marketing In Asia - Al Ries, Jack Trout
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition - Al Ries, Jack Trout
Horse Sense: The Key to Success Is Finding a Horse to Ride - Al Ries, Jack Trout
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
Positioning: The Battle for Your Mind - Al Ries, Jack Trout
Jack Trout's readers
Accident Law Book Blog Booked travelin norbertpiotrowski laphuclong Exlibris macaruchi kubanowicki Eccentric Musings (jakaEM) Tiffany Newton kenjisaisho Okazjonalnie o książkach Only the good stuff Dusty Volumes meshell Never Read Passively ryandeluca davidofterra marcinwozniak saugat
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Community Reviews
saugat
saugat rated it 14 years ago
text The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
A short and concise way to teach the laws of marketing. It's full of examples though I would beg to differ with the law of line extension as the author was totally against it. Nevertheless, a wonderful book.
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